Facebook launches petition feature, its next battlefield

Gather a mob and Facebook will now let you make political demands. Tomorrow Facebook will encounter a slew of fresh complexities with the launch of Community Actions, its News Feed petition feature. Community Actions could unite neighbors to request change from their local and national elected officials and government agencies. But it could also provide…

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Facebook fears no FTC fine

Reports emerged today that the FTC is considering a fine against Facebook that would be the largest ever from the agency. Even if it were ten times the size of the largest, a $22.5 million bill sent to Google in 2012, the company would basically laugh it off. Facebook is made of money. But the…

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Daily News: 70 Predictions in Local for 2019, Mobile-Marketing Cliché, Google News Search Results

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: 70 Predictions for 2019 from Local Marketing Experts (January 18, 2019) LSA Insider: “This is LSA’s third year of compiling predictions (2017, 2018, 2019) about the local marketing ecosystem. This year we received…

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Facebook is secretly building LOL, a cringey teen meme hub

How do you do, fellow kids? After Facebook Watch, Lasso, and IGTV failed to become hits with teens, the company has been quietly developing another youthful video product. Multiple sources confirm that Facebook has spent months building LOL, a special feed of funny videos and GIF-like clips. It’s divided into categories like “For You”, “Animals”,…

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Data: Local search trends from 2017-2018

We talk a lot about local search and local search trends here at SEW and in the industry as a whole. How have consumers changed the way they interact with local businesses? How can local businesses respond? And what can we anticipate about future trends? Yext recently released some interesting findings on local search trends…

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