Daily News: Digital Co-op Ad Opportunity, Agency Challenges with Clients, Waze & Allstate Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brands Update Co-op Ad Programs to Encourage Digital Media Use (November 21, 2017) LSA Insider: “While most co-op advertising use is tied to traditional media, brands are doing more to encourage use of digital…

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Remember Ello? It didn’t go anywhere.

In March, 2014, the world was gripped by a new, invite-only social networking site called Ello. Ello was markedly different to the competition, as the site emphasized the need for user privacy, and said it would thrive without using the tried-and-tested advertising-supported revenue model. At its peak, it saw between 31,000 to 45,000 sign-ups each…

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Simplify Android App Development With Anko

Designed by JetBrains, the organization behind Kotlin, Anko is an open-source library that can radically change the way you create Android apps. It leverages Kotlin’s syntax to offer a large collection of helper functions that help you reduce the verbosity of your code while also improving its performance. Anko doubles as a DSL, short for…

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Baromètre des intentions d’achat Noël 2017 & opérations promotionnelles de novembre (étude complète)

Le baromètre Fevad/Médiamétrie//NetRatings (10ème édition en 2017) réalisé en octobre 2017 auprès de 3 000 internautes permet d’évaluer leurs intentions d’achat pour Noël et les opérations promotionnelles de novembre. Pour accéder au communiqué de presse : cliquez ici Désolé ce contenu est reservé aux adhérents Si vous êtes adhérent vous pouvez y accéder simplement en…

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