Daily News: Re-imagining Media ROI, Location Tech Tools, GoDaddy Acquires Host Europe Group

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How We Think about ROI Needs to Evolve (December 7, 2016) LSA Insider: “Marketers are thinking more broadly about how media together impact consumer behavior.” PlaceIQ’s New Service Looks to Give Brands the Full…

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How We Think about ROI Needs to Evolve

The growth of digital media continues to “surprise” some, including executives at large agency and media organizations. According to a new forecast from WPP’s GroupM, digital is the top (and perhaps only) driver of ad growth globally. And it continues to steal dollars from other media — even TV. What’s actually surprising in the Ad…

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Collective #270

Accessibility Whack-A-Mole Eleanor Ratliff’s great write-up on accessibility and its challenges. With some very practical tips. Read it This content is sponsored via Syndicate Ads User Behavior Tracking With Heap Analytics Track every click, swipe, and tap users take in your web or mobile app. Take a look OpenAI Universe A software platform for evaluating…

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