Daily News: Multi-Location Mobile Strategies, Localizing with Co-op, 5 Location Influencers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Picking a Multi-Location Mobile Strategy: Distributed, Centralized or Hybrid? (February 16, 2017) LSA Insider: “80% of social media consumer engagements with a brand take place on local pages and only 20% on corporate pages.”…

Twitter makes another anti-abuse update

Twitter will no longer notify you about replies in conversations started by people you’ve either blocked or muted, Twitter said today. You will, however, still get notified if someone you follow directly mentions you in the thread. Twitter made this decision after hearing “consistent feedback from the safety community regarding notifications from conversations started by……

Why Snap would lowball its IPO valuation

The short answer for why Snap lowballed its initial valuation for its initial public offering is that it probably won’t be that low for long. Normally these prices are set by expectations the underwriters and executives can divine from their conversations with Wall Street. It’s essentially a matching game — how does Snap and its…

Twitter starts putting abusers in “time out”

Twitter is putting online bullies in “time out.” As one of the company’s many new anti-abuse measures, users whose accounts have been identified engaging in abusive behavior will have the reach of their tweets temporarily restricted. During this time, the abuser’s tweets will only be shown to their followers, Twitter says. The change was spotted…

Snapchat beyond Stories: Be the HBO of mobile

Snap is three things, and everyone else is two of them. There are plenty of chat apps, and Stories is being copied successfully by Instagram, with more Facebook clones on the way. But Snapchat’s unique Discover section, full of mobile-only daily magazines from professional publishers, could evolve into something game-changing: the premier place for premium…

Writing Async Libraries – Let’s Convert HTML to PDF

I can barely remember a conference where the topic of asynchronous PHP wasn’t discussed. I am pleased that it’s so frequently spoken about these days. There’s a secret these speakers aren’t telling, though… Making asynchronous servers, resolving domain names, interacting with file systems: these are the easy things. Making your own asynchronous libraries is hard.…