Daily News: ReachLocal Wins Award, Unannounced Updates to GMB, Twitter Hires Ad Tech Veteran

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ReachLocal Customer All Dry USA Wins Coveted Stevie Award in the Home Supplies and Services Marketing Category (May 18, 2017) Press Release: “A winning combination of advanced digital marketing technology and expert service was…

18 Incredibly Creative Guerrilla Marketing Examples

I’ve seen many people complaining that street advertising doesn’t have much room for innovation, but here we are about to contradict these complains. Just like any other ad space medium, streets are also allow you to reach more specific audiences, but streets are not limited to that because it can be a space for creative…

Study: Snapchat and Instagram are the worst for young people

A new study lends credence to what you’ve probably always suspected: social media is having a pretty negative effect on teenagers — Instagram and Snapchat being the worst culprits. The study, published today and called “Status of Mind,” was conducted by researchers for the Royal Society for Public Health in the UK. The researchers surveyed…

Commission must act now or add major payment obstacles for EU online merchants facing global competition

Ecommerce Europe remains strongly concerned about the European Banking Authority’s final draft RTS on Strong Customer Authentication. The European Commission must now make the necessary changes, or punish online merchants and their customers while putting at risk the competitiveness of the European e-commerce sector.  » The European Commission must act now, or add major payment…

Twitter is down for some users

Twitter seems to be having some technical difficulties this morning, with the network going down for some folks. Down Detector’s live outage map shows Twitter suffering outages in Japan, the UK, and now parts of the East Coast in the United States. Around 2am ET, Twitter’s Support account tweeted that some users may have had…