Daily News: Co-op Obstacles for Marketers, Audience-Based Media Planning, Collecting Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Struggle to Show Client-Specific Co-op Ad Opportunity (October 12, 2017) LSA Insider: “According to a new LSA survey, 42% of marketers said the biggest challenge with co-op is ‘showing a client the specific…

South Park slams Facebook for selling fake news

“I make money from Facebook for my fake content in order to pay Facebook to promote my fake stories,” said Professor Chaos in one of the most brutal and succinct criticisms of the social network to date. The latest episode of South Park pulled no punches in its take-down of the Facebook fake news scandal.…

Facebook rolls out Stories for all Pages

Facebook today announced it was bringing its Stories to all Pages — meaning that anyone with a Page can now use filters and effects to drum up their Followers’ interest. To use it, go to the timeline of any Page for which you’re an Admin and hit the “Create Story” button. From there, it works…