The psychological impact of an $11 Facebook subscription

Would being asked to pay Facebook to remove ads make you appreciate their value or resent them even more? As Facebook considers offering an ad-free subscription option, there are deeper questions than how much money it could earn. Facebook has the opportunity to let us decide how we compensate it for social networking. But choice…

How to spot a fake Instagram influencer

You’ve heard it works, you want in. But how do you spot the red herrings? By those, I mean the fake Instagram influencers who have bought their likes and followers and duped companies into putting their reputation into their entirely unsuitable hands. Influencer marketing on Instagram can be a huge drain on your resources and…