Daily News: New Facebook Partner Categories, Yext Repositioning, Search & Social Driving Ad Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Goes After the SMB Long Tail with ‘Consultants’ and ‘Pros’ (October 10, 2018) LSA Insider: “Today Facebook introduced new Marketing Partner categories: Facebook Marketing Consultants and Facebook Pros which are made up of…

Apple needs a feature like Google’s Call Screen

Google just one-upped Apple in a significant way by addressing a problem that’s plaguing U.S. cellphone owners: spam calls. The company’s new Pixel 3 flagship Android smartphone is first to introduce a new call screening feature that leverages the built-in Google Assistant. The screening service transcribes the caller’s request in real-time, allowing you to decide…