Daily News: Big Data & Brick-and-Mortar, Instagram’s New Feature, Marketing Trends in 2019

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Starting the New Year Off Right with Co-op Advertising (January 10, 2019) LSA Insider: “The New Year has officially begun, which means it’s time to start organizing and preparing your client’s co-op advertising plans…

The next phase of WeChat

Thousands of people gathered Wednesday night in a southern Chinese city for Zhang Xiaolong, Tencent’s low-key executive who built WeChat eight years ago. It’s no longer adequate to call the app a messenger, for it now enables myriads of functions that infiltrate Chinese people’s private and public lives. It wasn’t just the tech circles tuning…