What Would Augment Reality? (1-10)

As the technology industry buzzes about Augmented Reality (AR) applications and hardware, I thought it would be worthwhile to apply Scott Jenson’s value > pain theorem to AR gear. That is, « what value would exceed the pain of charging and wearing augmented reality headsets each day? » Are there enough compelling use cases to make AR…

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What Is Your Local SEO Strategy Missing?

When I speak with new or potential clients about local SEO, I often get questions like: “How many/how much [insert local ranking factor] do we need to rank well?” I never have an immediate number; instead, I head to the SERPs. It’s tempting for enterprise businesses to adopt a vertical-oriented one-size-fits-all approach when it comes…

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What Is GraphQL?

Overview GraphQL is a new and exciting API for ad hoc queries and manipulation. It is extremely flexible and provides many benefits. It is particularly suitable for exposing data organized as graphs and trees. Facebook developed GraphQL in 2012 and open-sourced it in 2015. It rapidly took off and became one of the hottest technologies.…

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