Daily News: Email Strategies After GDPR, Kohl’s Amazon Return Centers, Consumers & Brand Video

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. After GDPR, You Won’t Acquire Leads, You’ll Have to Earn Them (May 23, 2018) LSA Insider: “Europe’s General Data Protection Regulation (GDPR), which goes into effect this Friday, May 25, has many marketers redesigning…

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Daily News: Google’s New Local Search World, Quality Location Intelligence, Cost to Drive Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. NinthDecimal Launches Toolset to Identify True Growth Metrics (May 22, 2018) Street Fight: “The omnichannel marketing platform NinthDecimal announced major changes to its measurement platform this morning, as it launches new KPIs designed to…

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A review of the payday loans algorithm in 2018

For several years, the search term ‘payday loans’ has regularly attracted more than 200,000 searches per month on Google.co.uk. Whether providing loans or generating leads, the payday loans industry has notoriously been big business and at its peak, was estimated to be worth around £2 billion per year. Because of this, the top positions on…

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Daily News: Developing Benchmarks for GMB, Americans Favor GDPR, Cost to Drive Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Introducing a Google My Business Performance Benchmark (May 21, 2018) LSA Insider: “In recent months, GMB has delivered to businesses more insightful data about the impact of a GMB listing on user actions.” Americans…

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How to use SEO on LinkedIn

SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B companies to acquire new clients so being…

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