Daily News: 70 Predictions in Local for 2019, Mobile-Marketing Cliché, Google News Search Results

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: 70 Predictions for 2019 from Local Marketing Experts (January 18, 2019) LSA Insider: “This is LSA’s third year of compiling predictions (2017, 2018, 2019) about the local marketing ecosystem. This year we received…

Details

Data: Local search trends from 2017-2018

We talk a lot about local search and local search trends here at SEW and in the industry as a whole. How have consumers changed the way they interact with local businesses? How can local businesses respond? And what can we anticipate about future trends? Yext recently released some interesting findings on local search trends…

Details

Replay: Overcoming the All-in-One Sales Challenge

There’s a great deal of buzz being generated regarding the difficulties of selling all-in-one digital marketing solutions to SMBs (small businesses). The challenge lies in showcasing the value of a full-stack solution to these SMB customers without complicating the landscape further. During a recent LSA webinar, Charles Laughlin of LSA’s Tech Adoption Index and Ziv…

Details

Daily News: 2018 Holiday Shopping Trends, Co-op Advertising Objections, Individualization Vs. Personalization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What 2018 Holiday Shopping Trends Say about Local (January 17, 2019) LSA Insider: “Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital…

Details

Daily News: New WordPress Platform, Retail Apocalypse, Post-Disruptive Marketing Landscape

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New WordPress Platform Aims to Help Local News Organizations Thrive (January 16, 2019) LSA Insider: “As local news organizations struggle to sustain themselves, a group of industry leaders is looking to make it easier…

Details

Daily News: Digital Video for Brands, Doddle Launches in US, Record-Breaking Online Holiday Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Premium non-skippable video can offer brands stronger messaging opportunities, new study finds (January 15, 2019) The Drum: “Digital video is a strong driver of brand awareness but must be tailored to its environment for…

Details

Daily News: AdWords Express is Dead, SEO Tools for Marketers, Voice Search Readiness in 2019

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. AdWords Express Is Dead, Long Live Smart Campaigns (January 14, 2019) LSA Insider: “RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced…

Details