Are We All Cloud Brokers Now?

Earlier this week, we covered Vendasta‘s C$40 million venture round, which was a major milestone for the Saskatoon-based SaaS company. One thread from our discussion with CEO Brendan King involved the new language Vendasta is using to describe its resellers, and more importantly, what it says about the type of company it is pursuing to…

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Don’t underestimate the power of video

Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey. Yet for the large enterprises, video optimization is still not an essential part of their website optimization plan. Video content is still…

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Research: The most common SEO errors

Now, after reading the title, you can think, “What new can I read here? At least every month I see similar articles on different blogs”. I can say without a doubt you’ll definitely like this post. My article is developed on the basis of unique research. Every SEO specialist checks a site with the help…

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NinthDecimal’s Local Multi-Touch & PlaceIQ Returns to Its Data Roots

Attribution remains a major pain-point for most enterprise marketers, several years after the advent of location intelligence and various multi-touch attribution (MTA) solutions. Many still rely on a first or last-click methodology because they’re simpler, if myopic and inaccurate. Now like Reese’s Peanut Butter Cup, NinthDecimal has combined MTA and location intelligence. I haven’t seen…

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