Video Vault: Adapting to the New SMB Reality

This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks, including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. Last week the Asiacomm ’19 event in Vietnam featured several conversations about how technology and SaaS are transforming the small business market.…

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12 Email marketing best practices for sales

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be marked as spam and forever…

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Shopify Ups Its Email Marketing Game

This is the latest in our series on SMB website builders. See the whole series here. The SMB presence and promotion bundle continues to grow. Aligned with our ongoing coverage of feature expansion among website builders, Shopify is the latest to fortify its suite with email marketing. Shopify isn’t a website builder per se, but…

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Pokémon Go, Now with More SMB Marketing

Tech Vision is LSA’s series that spotlights emerging tech. Running semi-weekly, it reports on new technologies that LSA analysts track, including strategic implications for local commerce. See the full series here. Say the name “Pokémon Go” and most people think about hordes of tweens roaming the streets and public parks in the summer of 2016.…

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Global Smartphone Sales Rebound

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor series. After much handwringing that smartphone unit sales have plateaued, Q3 saw modest year-over-year…

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