Daily News: 2018 Local Ad Spending, Traditional Media’s Influence, New Self-Service Location Data Solution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Ad Spending to Surpass $151 Billion in 2018 (December 15, 2017) eMarketer: “But most of that money will be earmarked for traditional media.” Advice Local’s Epic Guide to Local SEO (December 15, 2017)…

Details

Daily News: Retail Is Future of Location Data, SMB MarTech Use, B2Bs Spend Most on Owned Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Retailers Will Drive the Future of Mobile Location Data (December 14, 2017) LSA Insider: “Thanks to indoor location signals, retailers will drive the next generation of mobile location, and mobile location may just…

Details

New Study Points to Growing SMB MarTech Adoption

A new study on SMB adoption of marketing automation tools, commissioned by marketing automation firm ActiveCampaign, describes the progress from using email marketing (a requirement to participate in the survey) through CRM to marketing automation. The report of the survey’s findings asserts that marketing automation is the next area where SMBs will invest in marketing…

Details

How much should SEO cost?

How much should you be paying for SEO services? This subject can be a real minefield, so we first recommend some quick background reading of Jayson DeMers’ commentary from 2015 on how much time SEO should take, and also Clark Boyd’s recent article on choosing the right SEO agency. All read up? Great, let’s get…

Details

Daily News: GMB’s Impact on 100 Brands, 5 Services Agencies Must Provide, Facebook & WhatsApp

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: How GMB Impacts 65,000 Locations, 100 Brands, 17 Industries (December 13, 2017) LSA Insider: “A new study from Brandify explores how Google My Business (GMB) is impacting brands and industries.” Replay: 5 Marketing…

Details

Daily News: 2017 Cloud Summit Insights, Marketers Pick Social Over Email, Audience Data Investing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Recaps from the 2017 SMB Cloud Summit (December 11, 2017) LSA Insider: “Last week at LSA’s SMB Cloud Summit, speakers explored the future of the SMB market, discussing everything from machine learning to SaaS.”…

Details