SIINDA Conf: 10,000 Americans Will Turn 65 Everyday until 2030

The small and medium-sized business (SMB) market is undergoing a technological and generational shift. From the management of basic business operations (accounting, payments, marketing, etc.) to the way consumers make purchases decisions, digital media and technology has completely transformed commerce. While online shopping is still only a small fraction of purchases (~10%), the influence of…

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Google AdWords: The Beginner’s Guide

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get an AdWords account up and running, and set for success. The digital marketing industry has grown…

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Daily News: Fake Listings, Brands Using Hyperlocal Targeting, Mobile Dominates Internet Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event? (October 16, 2017) GeoMarketing: “A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving out free burgers…

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Daily News: GMB Fraudsters, Digital Ads to See Q3 Growth, Foot Traffic to Coffee Shops Rise ~2%

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Should Do More to Shut Down GMB and Local Listings Fraudsters (October 13, 2017) LSA Insider: “Google does some policing of fraudsters and unethical marketing firms preying on small business owners — but…

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Seven SEO trends to watch in 2018

As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you…

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Daily News: Co-op Obstacles for Marketers, Audience-Based Media Planning, Collecting Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Struggle to Show Client-Specific Co-op Ad Opportunity (October 12, 2017) LSA Insider: “According to a new LSA survey, 42% of marketers said the biggest challenge with co-op is ‘showing a client the specific…

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Share17 Chicago: The key themes and trends

Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. Share17 provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on. The agenda for the day…

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Daily News: Acting on Attribution Insights, Location Data Case Study, Yelp Sells Eat24 to GrubHub

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 70% of Marketers Don’t Know What To Do with Attribution Insights (October 11, 2017) LSA Insider: “While marketers are engaging in attribution efforts, it appears these efforts are extremely variable, and the implications…

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Daily News: National-to-Local Tactics, New Placed Attribution Solution, Digital Maps’ Impact on Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Benchmarking and Best Practices in Enterprise Local Marketing (October 10, 2017) Street Fight: “Local marketers at big brands and multi-location retailers and services companies are coming around on digital marketing.” Placed Intros Attribution…

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Daily News: Research In-Store & Buy Online, LSA Podcast with Netsertive CEO, IoT & SMB Local Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Millennials Will Research In-Store, Buy Online 75% of the Time (October 9, 2017) LSA Insider: “In today’s marketplace, the distinctions between online and offline are becoming less significant to younger shoppers.” On Target…

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