Daily News: Facebook’s ‘Keep it Local’ Campaign, Digital Media Time, Local Search Marketplace

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces Multi-City ‘Keep It Local’ Campaign Celebrating SMBs (July 18, 2018) LSA Insider: “The company says the campaign will “run for eight weeks in four US cities in Columbus, Nashville, San Diego and…

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Study: 74% of Digital Media Time Now Mobile

As smartphone ownership has grown so has time spent on these devices. Mobile usage is expected, for the first time ever, to surpass TV in 2019 according to Zenith and eMarketer forecasts. According to a recent comScore-PlaceIQ presentation, “Unlocking the Power of Location Data for Publishers,” 66% of US digital media time was spent on…

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Daily News: Brands & The Voice-First Era, Google’s Mobile Search Results, Artificial Intelligence for Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Brands Need To Know About The Emerging Voice-First Era (July 17, 2018) GeoMarketing: “It seemed like the number of Amazon Echo and Google Home devices installed in the U.S. practically grew overnight last…

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Daily News: Facebook’s Ad Manager App Tools, Purpose-Drive Marketing, Business Reviews & Local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Releases New Creative Tools for Ads Manager App (July 16, 2018) LSA Insider: “In an effort to further accelerate mobile ad creation, Facebook announced the release of several new, unique tools for their…

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Artificial intelligence for marketers

Artificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home to Siri and search algorithms, AI allows consumers to access the information they want quickly and efficiently. It’s predicted that the world of AI…

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Daily News: Scoring the Digital Marketing Stack, Personalization & Privacy, Conversational Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Scoring the Digital Marketing Stack (July 13, 2018) LSA Insider: “During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey conducted from May-June by both…

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Weekly News: Google Seller Ratings, Mobile App Marketing & Local SEO Strategy, Amazon Prime Day

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’ (July 11, 2018)Street Fight: “About $3.7 trillion is spent annually in consumer purchases in the…

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Replay: Scoring the Digital Marketing Stack

During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey conducted from May-June by both companies. The survey targeted digital agencies and those selling digital products and services to SMBs. Agencies were asked to rate the digital marketing stack based on demand, stickiness, ease of integration, ROI…

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Daily News: Google Seller Ratings, The ‘Mobile Mindset’, Implications of Emerging Trends for Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Implement Google Seller Ratings to Drive Incremental Performance (July 12, 2018) LSA Insider: “Google Seller Ratings are a Google AdWords (soon-to-be-known as Google Ads) extension that automatically displays your business’s average rating alongside your…

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How to organize your keyword lists

Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins with keyword research, be it competitive analysis, traffic growth, content planning, or PPC strategy. It has always been the foundation of online marketing and it…

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