Daily News: The Whole “Local” Story at LSA17, Brand Loyalty & Trust, Local Authority on Google

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Everyone’s Talking Local, LSA17 Will Tell the Whole Story (February 21, 2017) LSA Insider: “There’s lots of talk about location these days, but most of the discussions only tell part of the story.” Money…

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Daily News: SMB Issues with AdWords, Bridging Online & Offline with VR, Digital Users in U.S.

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Businesses Bungle Their SEM Campaigns and Blame AdWords (February 20, 2017) LSA Insider: “73% of SMBs told Manta that AdWords hadn’t performed at all or had under-performed.” How Can Virtual Reality Bridge Online-To-Offline…

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How marketers can dive into growth marketing

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing. It…

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Daily News: Why Apply for LSA Certification, Buy on Google Home, One Way Paper Beats Digital

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Your Company Should Apply for LSA Certification (Webinar 2.23.17) (February 17, 2017) LSA Insider: “Come learn more about LSA Certification and the importance it has for SMB marketing providers.” New Hires at Lyft,…

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Daily News: Multi-Location Mobile Strategies, Localizing with Co-op, 5 Location Influencers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Picking a Multi-Location Mobile Strategy: Distributed, Centralized or Hybrid? (February 16, 2017) LSA Insider: “80% of social media consumer engagements with a brand take place on local pages and only 20% on corporate pages.”…

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Daily News: LSA’s New Podcast, Michigan Is “Most Romantic,” In-Store Impulse Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Introducing LSA’s New Weekly Podcast — ‘On Target’ (February 14, 2017) LSA Insider: “LSA introduced a new podcast called ‘On Target,’ exploring the intersection of technology, media and local commerce.” Waze: Navigation Data Shows…

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