Daily News: Walmart Grows as Advertising Force, Second vs. Third-Party Data, Opportunity with Audio

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. With Amazon looming, Walmart quietly grows as an advertising force (August 18, 2017) Digiday: “Walmart is also a growing advertising platform that touts its ability to connect online consumer behavior and a mountain of…

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How to escape Google’s filter bubble

For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though, while…

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Daily News: Agencies Must Embrace Location, Smart Speakers Grow Audio Listening, Advice for Local News

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Agencies Must Embrace Location or Lose Their Competitive Edge (August 17, 2017) LSA Insider: “Agencies can respond to demands for advanced work by deploying location data in multiple ways, for customer insights and campaigns.”…

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The 15 best Google Chrome extensions for SEO

Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is. It can be dauntingly customizable, in fact. With tens of…

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Daily News: Local SEO Strategy Tips, Holistic Attribution Practices, the Key to Brand Visibility

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Is Your Local SEO Strategy Missing? (August 16, 2017) LSA Insider: “Beyond the standard local SEO tactics, there are a number of areas your competitors might be neglecting.” Marketers Continue to Push Ahead…

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What Is Your Local SEO Strategy Missing?

When I speak with new or potential clients about local SEO, I often get questions like: “How many/how much [insert local ranking factor] do we need to rank well?” I never have an immediate number; instead, I head to the SERPs. It’s tempting for enterprise businesses to adopt a vertical-oriented one-size-fits-all approach when it comes…

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Switching to HTTPS: Is it really worth it?

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch. The apprehension is…

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Daily News: Growth of Nextdoor, Using Location to Boost Conversions, LinkedIn Revving Up SMB Efforts

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Nextdoor: The Next Big Thing for Local Businesses (August 14, 2017) LSA Insider: “Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching about 100 new neighborhoods…

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Nextdoor: The Next Big Thing for Local Businesses

If you haven’t heard of Nextdoor yet, it’s basically a private social media site where neighbors can connect. Its users can discuss anything, from lost dogs to recommendations for a great plumber, with verified neighbors in their area. Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching…

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How to optimize your content for Q&As

Google is perpetually improving its understanding of natural language. Google Featured Snippets and the rise of voice search optimization has made optimizing your content for question based queries more important than ever. You may have seen these Featured Snippets pop up in position zero after asking or typing a question in Google’s search bar. The…

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Daily News: Clear Channel at #PlaceConf, Singapore YP to Drop Print, AdWords Mobile Change

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Clear Channel Using Location Data to Make Billboards into a Hybrid Medium (August 11, 2017) LSA Insider: “An unexpected result of the development of mobile-location analytics is its impact on some traditional media channels.”…

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Singapore YP to Drop Print in 2018

Global Yellow Pages Ltd., which publishes print and digital directories in Singapore, is getting out of the print business, restructuting its digital business and will focus most of its resources on its real estate operation. This is a striking move away from the company’s core product. According to the Straights Times, GYP began investing in…

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