Daily News: ‘Shoppable Billboards’, Connected TV Impressions, Consumers & Brand Loyalty

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brand Safety Cannot Be The Duty Of Everyone But The Responsibility Of No One (September 18, 2018) AdExchanger: “It’s clear that it’s impossible to completely censor the Internet, or rely on social media sites…

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Daily News: Amazon’s ‘Storefronts’, Google Search & Personalization, TripAdvisor’s Redesign

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Launches ‘Storefronts,’ a New SMB Seller Destination (September 17, 2018) LSA Insider: “Half of everything sold on Amazon comes from SMBs, according to the company. In that context, Amazon is introducing a new…

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Daily News: The Best Content Distribution Channel, Apple’s iOS 12, Social Media & Holiday Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Clearly See Email As The Best Content Distribution Channel (September 14, 2018) Marketing Charts: “Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers,…

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Daily News: Consumer Expectations from Brands, SOCi Releases SOCi Go, Smart Speaker Forecast

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. To demystify location data, Unacast offers ‘Clear View Transparency Pledge’ (September 13, 2018) Marketing Land: “Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for…

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