Five ways blockchain will impact search marketing

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s disruptive nature is changing the nature of digital advertising regardless of whether some professionals hear about it or not, however, meaning it’s imperative to…

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Daily News: SMB-Customer Communications, Voice Search Usage, AI Adoption & Implementation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Increasingly Confused World of SMB-Customer Communications (May 18, 2019) LSA Insider: “A recent survey from SaaS company Broadly, conducted by Harris, found that 60% of SMBs “say customer loyalty is their most valuable…

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Weekly News: GoDaddy & Yelp Integration, Ad Selling Companies, Facebook’s New Ad Resources

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings (May 16, 2019) LSA Insider: “GoDaddy, the world’s largest website domain name registrar, has made it easier…

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Daily News: GoDaddy & Yelp Integration, Attribution Challenges, Visual Search & Local

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings (May 16, 2019) LSA Insider: “GoDaddy, the world’s largest website domain name registrar, has made it easier for small businesses to create, claim and…

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Daily News: Facebook’s New Ad Resources, GDPR & AI-Powered Marketing, Localized Social Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Releases New Ad Resources for Auto Dealerships (May 14, 2019) LSA Insider: “Yesterday, Facebook announced the release of two new resources for car dealerships, both designed to help dealers reach their audiences through…

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