Daily News: Top Digital Media for Local Discovery, Best Clients for Co-op, ‘Best’ Filter Invades Local Pack

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Search, Websites, Social Are Top Digital Media for Local Discovery (April 26, 2017) LSA Insider: “80% of consumers have used a search engine in the past week to find local business info –…

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How to identify and fix indexation bloat issues

Indexation bloat is when a website has pages within a search engine “index” that should not be indexed, and can cause issues if not monitored and policed properly. It is an extremely common SEO problem and affects all websites, ranging from small WordPress blogs to big Hybris and Magento ecommerce websites. The more serious cases…

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Daily News: Why Web Accessibility Matters, Internet Users Prefer Search, 4 Ways Brands Are Losing Traffic

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Website Accessibility Matters & How You Can Sell It to Clients (April 25, 2017) LSA Insider: “Website accessibility is merely the measure of how accessible your website and its content is for various…

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Daily News: Pinterest Advanced Targeting, Digital Ad Growth Slows, Gannett Acquires SweetIQ

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Acquire Valuable Customers With Pinterest Advanced Targeting (April 21, 2017) Adweek: “Act-alikes can ultimately drive net new website traffic and sales at scale.” Report: Digital ad growth slows to single digits for…

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Daily News: Location Is Future, Digital Agencies Struggle to ‘Get Budget,’ Boostability & Yext Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Location Is the Future of Digital Marketing (Webinar 4.27.17) (April 19, 2017) LSA Insider: “In this webinar, xAd will explore how observing the places that a user visits allows marketers to make meaningful…

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