Daily News: Consumers Writing More Reviews, Google Allows Posts on GMB, Local Data After Stores Close

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Number of Consumers Who ‘Never’ Review Drops by Half (June 23, 2017) LSA Insider: “Consumers are reviewing local businesses and multi-location brands across the spectrum of categories — including plumbers.” Google Posts Now…

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How JavaScript impacts page loading speed on mobile

The effect of JavaScript on mobile web performance is twofold. One, it is the second largest contributor to webpage weight, behind images, thereby increasing download time; and two, once downloaded, the browser then needs to run the script, which can delay the downloading/rendering of other (perhaps more important) assets on the page. JavaScript (aka scripts…

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Daily News: Local vs. Brand Assets, SEO Recipe for SMBs, Snapchat Acquires Zenly & Launches Snap Map

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Local Assets Drive 85% of Consumer Impressions for Brands (June 22, 2017) LSA Insider: “According to a new study, when both brand and location-specific pages exist, 85% of all consumer engagement takes place…

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The SEO Recipe for SMBs: 9 Tactics for Small Budget Accounts

Delivering real value to small budget SEO accounts is challenging, yet achievable. The standard “premium” SEO playbook used for large budget businesses rarely makes sense for small budget accounts. Meanwhile, “old school” SEO tactics continue to produce results for SMBs. Boostability‘s Matt Tennison and Kelly Shelton joined LSA‘s Charles Laughlin and Local SEO Guide‘s Andrew…

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Daily News: YP’s New Web Presence Product, UberMedia Launches Vista, Pinterest Offering Sales Lift Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ypPresence Plus Helps Business Owners Take Control of Their Online Presence (June 21, 2017) Press Release: “YP’s new product lets business owners to syndicate business info across 60+ leading directory, search, social, and navigation…

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Daily News: SMBs Giving Up Physical Stores, Email Still Works As AI Emerges, Facebook & Local Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Says SMB Retailers Will Give Up Physical Stores within Decade (June 20, 2017) LSA Insider: “A survey of 200 small businesses from GetApp argues that in a decade physical stores (for these respondents)…

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Daily News: Amazon Buys Whole Foods, Pressure Builds for Proving ROI, AI’s Place in Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Buys Whole Foods Market for $13.7 billion (June 16, 2017) LSA Insider: “Amazon has been incrementally moving into the ‘real world’ for several years and has announced that it’s buying Whole Foods for…

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Amazon Buys Whole Foods Market for $13.7 billion

Amazon has been incrementally moving into the “real world” for several years, with Amazon Lockers, AmazonFresh, Amazon Go and several physical bookstores. There was even speculation that the company might buy American Apparel. Now, in a move that surprised me, Amazon announced that it’s buying Whole Foods for nearly $14 billion: Amazon and Whole Foods…

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