30-second summary: Apparently, it’s crucial to track your reputation in order to prevent PR crises. Moreover, monitoring your reputation enables you to discover valuable customer insights. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, shares a strategy to tackle the challenges of online reputation management. Right from setting up your online reputation management…Details
30-second summary: Achieving online visibility on an international scale can be tricky, particularly when you factor in differences in language, culture, and search habits. It’s not a cookie-cutter approach where one size fits all across all regions. Chief Executive at Go Up Ltd, Edward Coram James shares a strategy to tackle the challenges of international…Details
30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers leverage paid search at every stage to create more sophisticated strategies because greater sophistication means less wasted budget and higher quality conversions. Erica Magnotto gives a crisp breakdown and categorization of how to…Details
30-second summary: Social media apps, online games, streaming content, and other digital media content together have managed to take away the maximum share for the time users are spending in the Lockdown period. Ecommerce is the “new normal”, we will see a huge shift in the buying-selling sector after the world has recovered from COVID-19.…Details
30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing. Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance. A pandemic…Details
30-second summary: Many ecommerce stores struggle to boost conversions because 75% of people abandon the cart never to return. Speeding up your ecommerce conversions seems hard, but it isn’t. Using scarcity, urgency, and exclusivity to influence your potential customers into buying can significantly improve your conversions. Let’s have a look at five quick and lesser-known…Details
30-second summary: The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It was launched early May, but all leading digital marketers and webmaster community agree that it’s one of the biggest Google algorithm updates. Award-winning digital agency, MintTwist’s SEO Manager shares a bunch of tips to…Details
Google is letting businesses highlight more types of service offerings by adding three new attributes to Google My Business profiles.
The post Google Rolls Out 3 New Attributes For GMB Listings via @MattGSouthern appeared first on Search Engine Journal.
Source:: Search Engine Journal > Local Search
30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions. Whether you or Google like it or not, backlinks remain the crucial part of Google’s algorithm, and…Details
30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust. If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are. Founder and CEO of Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer…Details