The agile marketer: Building agility with technology and talent

30-second summary: Old point and shoot methods of SEO are unsustainable. Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive and mundane tasks. COVID-19 has accelerated digital transformation that was underway well before. Combining business intelligence and search intelligence is a must. Jim Yu, Founder…

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CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird

30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses. Five under-rated yet crucial parameters marketers need to stay on top of. Sarah Bird’s special tips to optimize audience…

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