I like to write about real-world experiences because they help illustrate the abstract ideas we’re always discussing. Today’s example involves inaccurate location (inventory) data and the subsequent brand fallout. Here’s the setup: I’m having some rooms in my house painted. I needed to get a specific paint color number for the painter so he could…Details
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Is voice search set to become the next frontier? (April 12, 2018) The Next Web: “SEO is no longer just about links and keywords and is in…Details
Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark about when, where and how to engage with customers in the most effective manner. These shifts in behavior have resulted in a new “hierarchy” of consumer expectations of brands. A recent Blis survey of…Details
Viewability has shifted how marketers assess digital ad campaign success and many advertisers are shifting focus away from impression-served to impression-viewed models. Advertisers are seeking more transparency around if an ad is viewed or not. The IAB defines these viewable ad impressions as, “an ad which appears at least 50% on screen for more than…Details
When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you add into this process the unique challenges of managing an e-commerce website such as seasonal changes of products and stock availability this process can increase in complexity. At this month’s BrightonSEO I’ll be…Details
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. It’s too easy to lose your web traffic (which in many cases constitutes 80% of your leads) in one day. Besides, business presence is subject to other major risks including ruined reputation and data…Details
SEO mistakes can be easy to make, especially when you’re just starting out – either as a new SEO, or as a fledgling business. By being keenly aware of specific pitfalls that new businesses and SEO rookies can fall into when attempting to optimize their site and their content, you can steer clear of the…Details
Jenn Allen believes most tech companies are getting it wrong when selling to “cloud native” small businesses. And getting it right is important, given we’re looking at a pretty rapid transition from older to younger business owners in the coming years as Baby Boomers set to hit retirement age at a 10,000 per day clip…Details
One of the hallmarks of the post-2016 election marketing environment is the polarization and politicization of everything. Just the latest example of this is the recent mishap involving the arrest of two black men at a Starbucks in Philadelphia who were allegedly “trespassing.” The local store manager called the police on the men, who were…Details
Over the weekend this headline appeared in the Wall Street Journal: Customer Experience Is the Key Competitive Differentiator in the Digital Age. Customer experience (“CX”) has become jargonized — as the abbreviation suggests. It’s also a term that means different things in different contexts. Here’s what the article argues: Consumers want a positive experience, not…Details
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was investing thousands of dollars a month into PPC campaigns but wasn’t optimizing or even tracking…Details
There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. Forty-seven percent of consumers expect a web page to load in 2 seconds or less, which is quite a task to accomplish as a new website owner. Interestingly, even a single second of…Details
When expanding internationally, there is common misconception that SEO, and in particular technical SEO, should be done once the website has been built. However, by implementing any SEO recommendations after a website has been translated, there could be extensive rework which will delay a website launch and impact on budgets. There are also some aspects…Details
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs. Google’s crawlers are pretty good at their job. If you think of a new article on a…Details
Google Maps is testing a feature which gives drivers turn-by-turn directions using fast food restaurants as landmarks.
The post Google Maps is Now Using Fast Food Locations as Reference Points by @MattGSouthern appeared first on Search Engine Journal.
Source:: Search Engine Journal > Local Search
A feature has been spotted in Google Maps that appears to show the app highlighting public events that are ongoing.
The post Google Maps Highlights Public Events Currently In Progress by @MattGSouthern appeared first on Search Engine Journal.
Source:: Search Engine Journal > Local Search
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 71% of voice searchers don’t make purchases (April 19, 2018) Mobile Marketer: “Despite the rise of voice-enabled devices in U.S., consumer habits don’t change overnight, and many people still don’t find much added…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A 1.5 Star-Review Improvement Equals 13K More Leads in Study (April 18, 2018) LSA Insider: “Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Local Listings Are a Critical Part of the Customer Experience (April 23, 2018) LSA Insider: “At LSA18, Walgreens, U-Haul and Toyota will discuss the evolution of local search, customer expectations and the digital…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA18: The Starbucks Snafu & the Art of Local Conversation Management (April 17, 2018) LSA Insider: “One of the hallmarks of the post-2016 election marketing environment is the polarization and politicization of everything.” PlaceIQ…Details