The SEO’s essential guide to web technology

As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front- and back-end developers, and…

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The 2018 guide to rich results in search

Over the past few years, Google’s SERPs have become progressively more enhanced and detailed. Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that rich results have become increasingly prominent. Rich results are essentially a way of highlighting your…

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Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands

Earlier this year Facebook announced a major change to the News Feed, reducing the visibility of organic content. The update prioritizes posts from friends and family over brands. In addition, the change prioritizes posts “that spark conversations and inspire meaningful interactions between people.” In a recent webinar, SOCi CRO Warren Kay explained that “likes” are…

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Is Yelp Local Visits Test a Harbinger of ‘Real World ROI’ for SMBs?

Location intelligence companies such as GroundTruth, PlaceIQ, Placed, UberMedia, Foursquare, NinthDecimal, Factual, Verve, Thinknear, Blis, Cuebiq and others have been providing audience targeting and offline attribution to big agencies and brands for several years. (This is the kind of material we discuss at The Place Conference [September 12-13 in NYC].) Facebook and Google also offer…

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How videos generate quick SEO results

In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates a soothsayer. But he couldn’t have foreseen the kind of content that would dominate the online space: video. Videos have a hegemonic online presence. But,…

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