Daily News: Voice Search Users & Purchases, Google’s Outstream Ads, The Email Comfort Zone

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 71% of voice searchers don’t make purchases (April 19, 2018) Mobile Marketer: “Despite the rise of voice-enabled devices in U.S., consumer habits don’t change overnight, and many people still don’t find much added…

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Daily News: Local Listings & The Customer Experience, Smart Speaker Ads, Privacy Concerns on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Local Listings Are a Critical Part of the Customer Experience (April 23, 2018) LSA Insider: “At LSA18, Walgreens, U-Haul and Toyota will discuss the evolution of local search, customer expectations and the digital…

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Daily News: Local Conversations & Crisis Management, Facebook’s ‘Loyalty Prediction’ Tool

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA18: The Starbucks Snafu & the Art of Local Conversation Management (April 17, 2018) LSA Insider: “One of the hallmarks of the post-2016 election marketing environment is the polarization and politicization of everything.” PlaceIQ…

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