Google Takes Offline Store Visits, Sales Measurement Mainstream

At Google’s “Marketing Next” event today the company made several significant onine-to-offline targeting and analytics announcements: Location extensions are coming to YouTube ads Offline store visitation measurement for YouTube ads Expanded availability of in-store sales measurement for AdWords On the third bullet, Google has been experimenting with in-store sales measurement since 2014 and has licensed…

Details

Daily News: SEM Best Practices from Google, Summer Co-op Ad Tips, Cleaning Up Bad Map Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s Framework for Effective SEM: Create, Complement, Capture (May 24, 2017) LSA Insider: “Amy Swartz of Google joined LSA’s Greg Sterling to discuss best practices to improve performance of SEM campaigns, with a focus…

Details

Daily News: ReachLocal Wins Award, Unannounced Updates to GMB, Twitter Hires Ad Tech Veteran

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ReachLocal Customer All Dry USA Wins Coveted Stevie Award in the Home Supplies and Services Marketing Category (May 18, 2017) Press Release: “A winning combination of advanced digital marketing technology and expert service was…

Details

Daily News: Measuring Marketing Success, Google & Facebook’s Apps, SMBs Struggle on Social

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Top 5 Most Important Factors for Measuring Campaign Success (May 25, 2017) LSA Insider: “As new attribution solutions seek to make it easier to determine ‘what’s working,’ measuring campaign success remains a challenge for…

Details

Daily News: Google’s ‘Marketing Next’ Event, Pinterest Attracting Ad Buyers, Yelp Driving Conversions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Takes Offline Store Visits, Sales Measurement Mainstream (May 23, 2017) LSA Insider: “At Google’s ‘Marketing Next’ event today the company made several significant online-to-offline targeting and analytics announcements.” ‘Gold from a marketer’s perspective’:…

Details

Daily News: Chatbots via Bing Places, Why Websites Matter in Local Search, SMB Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Microsoft Brings Chatbots to Local Businesses via Bing Places (May 22, 2017) LSA Insider: “Microsoft just launched what it’s calling Microsoft Business Bots through it’s Bot Framework. Right now it’s only available for restaurants.”…

Details

A visual guide to Pinterest advertising

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different. However, advertisers have been skeptical about…

Details