If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms. We must therefore get accustomed to not…Details
Google has introduced a new feature that allows users to find e-books in stock at their local libraries.
The post Use Google to Find E-Books At Your Local Libraries by @MattGSouthern appeared first on Search Engine Journal.
Source:: Search Engine Journal > Local Search
One of LSA’s slogans is “The Promise of Local Marketing.” But what does that mean; what is that “promise”? One way to answer the question is to provide a laundry list of the benefits of local or location-based marketing. A far better answer came from Foursquare’s Steven Rosenblatt during a prep call for next week’s…Details
Google’s new Community Updates can help you keep up with what’s going on in your local community.
The post Stay Connected Locally With Google’s Community Updates by @MattGSouthern appeared first on Search Engine Journal.
Source:: Search Engine Journal > Local Search
Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine. Then, last month,…Details
Earlier this year, GroundTruth rolled out a new performance model called Cost Per Visit that charges marketers only when people come into their store or business location. With other companies like Blis and Retale rolling out their own pay-per-visit model, brands and marketers alike are having to fundamentally rethink how they buy media. While there…Details
If you ask Walt Geer, VP and Creative Director at Verve, what’s wrong with mobile ads, he’ll tell you exactly where the problem lies. The unexpected intrusion at just the wrong moment, the frustrating and baffling user experience. Above all, the overall irrelevance of pretty much every ad unit you see — all these elements…Details
While location data offers a number of use cases that were previously unavailable to marketers in the recent past, location data accuracy has been and remains a widespread challenge for location data providers. However, many providers often falsely claim to have the “best” or “most accurate” location data. This morning at the 2017 Place Conference,…Details
Marketers and agencies are embracing location as a tactic that can pay dividends in both the short and long term. At the 2017 Place Conference 3 employees at top agencies Erica DePalma, from Media Horizons, Varly Costantino from SapientRazorfish and Matthew O’Neill from GroupM were asked to share their thoughts on the value of location…Details
When you’re a challenger brand, you don’t have $100 million dollars to test-and-learn on digital campaigns. But according to Mike Fransz, VP of Marketing at ProYo, location-based mobile offers some of the most cost-effective and compelling customer engagement available today. ProYo got its start as a roadside frozen yogurt stand in California. Today, with a…Details
The customer journey continues to evolve to encompass a greater number of marketing touchpoints, devices, and choices. Location data is acting as the common thread for marketing to measure how customers are engaging across channels, including TV, display, email, social media and in-store. Despite the relative “newness” of location-based marketing, the journey for location data…Details
TouchTunes, the largest interactive entertainment company in the U.S., and Foursquare, the world’s top location intelligence company, today unveiled a case study at the Place Conference in Times Square that reveals 33% growth in YoY mobile coinage/revenue for TouchTunes following the implementation of Foursquare’s Pilgrim SDK. TouchTunes (TT) went in search of a better, more…Details
Since 2014, Google has measured more than five billion store visits in 17 countries. Today at the Place Conference, the Director of Product Management (Ads) Kishore Kanakamedala explained the company’s in-store and sales measurement tools, offering new insights the company is finding about the relationship between online and offline. Kishore talked about how much faster…Details
At today’s Place Conference in New York City, Gabriel Francis, the Team Lead and Product Marketing Manager of Offline Sales, discussed how the company is helping advertisers show more relevant ads to consumers and remove the complexity businesses face in trying to engage with them throughout the path to conversion. Last year Facebook announced two…Details
The proliferation of smartphones – roughly 2.5 to 3 billion smartphones globally – has changed everything. From the marketing and advertising perspective, it is the data derived from these phones that have been particularly transformative. Accelerating this data disruption are sensors like beacons, WiFi, near-field communication (NFC) and more. Greg Sterling kicked off the 2017…Details
Today at the Place Conference in New York City, Stacey Gray is the Policy Counsel on the Future of Privacy Forum discussed the issues related to location data privacy. The Future of Privacy Forum is a DC-based nonprofit, working with 140+ companies, as well as academics and advocates, to develop business practices. Gray presented five…Details
As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering. To continue to scale, you need to effectively get in front of audiences that aren’t yet…Details
Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics…Details
Five years ago we saw wide adoption of social media by brands of all sizes. Multi-million dollar corporations and small businesses across the globe began setting up profiles across the major social media networks. As the social landscape changed, and the focus turned from broad messaging and advertising to targeted and user-specific content, brands had…Details
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in Switchboard, a conversational speech…Details