ShopKeep, which is an iPad POS and payments platform has done an integration with Yext for data/listings management. ShopKeep says it has an installed base of 24,000 local merchants. From the release: ShopKeep will provide its customers with access to the Yext Knowledge Manager directly from the ShopKeep Back Office interface. Now, store owners and…Details
A new survey of 500 small business retailers conducted by Netsertive presents a number of interesting findings. The study sought to determine their strategies and tactics for the upcoming holiday shopping period. Despite an increasing number of retailers running early promotions in advance of Black Friday, these smaller retailers were still following a conventional promotional…Details
As consumers navigate an extremely complex, online and offline path to purchase, brands struggle to keep up. From the perspective of the agencies that serve these brands, the biggest roadblock to success is slow adoption and embrace of modern marketing tactics, tech and tools. According to a new study, 38% of agencies said clients are…Details
Last year a survey from Capital One found that 61% of SMBs were utilizing social media for their business while only 56% had a company website. Furthermore, the survey found 32% said increasing advertising and marketing efforts would best improve business, with only 14% saying the same about creating a website. SMBs’ social media pages…Details
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience. More than half of retailers (source: Soasta.com) have a bounce rate greater than…Details
Big companies, intimate event. LSA’s SMB Cloud Adoption Summit on December 7 in San Francisco will offer a rare opportunity for an intimate and penetrating discussion of the future of SMB marketing, with a provocative and diverse group of speakers and attendees. The venue, San Francisco’s The Laundry, is a gallery and hackathon space that…Details
Reviews appear to be the most prominent ranking factor in local search, according to a recent study.
The post Reviews are the Most Prominent Local SEO Ranking Factor in 2017 by @MattGSouthern appeared first on Search Engine Journal.
Source:: Search Engine Journal > Local Search
This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how to craft the right creative. Now let’s chat through how to actually target these personas! Both Google Display Network and Facebook have great audience…Details
In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017). The challenge lies in being able to harness this data to optimize marketing activities. After all, without an understanding of what your…Details
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off? To find out, search intelligence platform Adthena has analyzed the paid search landscape in the run-up to…Details
According to Hochman Consultants (2017), the average cost of pay-per-click (PPC) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute (Business Insider, 2016), this is hardly surprising. But what can marketers do to ensure…Details
As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the benefits, demonstrating the effectiveness and wisdom of your specific SEO strategy, and, more often than…Details
Google Maps will soon be rolling out an update that will improve location discovery in two distinct ways.
The post Google Maps Improves Location Discovery by Color Coding Points of Interest by @MattGSouthern appeared first on Search Engine Journal.
Source:: Search Engine Journal > Local Search
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yext Integrates Listings Management with iPad POS Vendor ShopKeep (November 14, 2017) LSA Insider: “This gives SMBs (and franchisees) a way to directly make changes to their business information from the register/POS.” Local SEO…Details
Daily News: Salesforce & GoDaddy at Cloud Summit, Amazon’s Threat on Local Retail, Twitter’s Premium API
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Salesforce, GoDaddy Added to Growing SMB Cloud Summit Lineup (November 16, 2017) LSA Insider: “The Salesforce SVP of SMB Marketing Marie Rosecrans and GoDaddy SVP & GM of Productivity Applications Irana Wasti were added…Details
Daily News: Importance of SMB Websites, Ad Exec Roadblocks, How Brands Build a Voice Search Strategy
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Websites Can’t Be Replaced by Earned & Paid Media – Here’s Why (November 20, 2017) LSA Insider: “SMB websites can’t be replaced by earned or paid media because most consumers seek company webpages…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Build, Buy or Borrow: How to Evaluate Ad & MarTech Providers (November 13, 2017) LSA Insider: “Here are six questions to ask when evaluating advertising and marketing technology providers.” Will People Still Be Googling…Details
Daily News: Digital’s Role in B2B Marketing, Web-to-Store Attribution, Factual Broadens Geo-Data Focus
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mixing in Digital in the B2B Marketing Approach (November 15, 2017) eMarketer: “Face-to-face events remain important, but website development garners more marketing dollars.” NinthDecimal Launches Website-to-Store Attribution Solution (November 15, 2017) Street Fight: “NinthDecimal…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brands Update Co-op Ad Programs to Encourage Digital Media Use (November 21, 2017) LSA Insider: “While most co-op advertising use is tied to traditional media, brands are doing more to encourage use of digital…Details
Daily News: Content Downloads Drive Sales, 2017 Local SEO Trends, 6 Paid Search Ad Secrets, Net Neutrality
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. B2B Marketers Find Content Downloads Drive Conversions (November 22, 2017) eMarketer: “Research reports, in particular, are successful at racking up sales.” What Were the most important Local SEO Trends In 2017? (November 21, 2017)…Details