How to create SEO-friendly content

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. SEO-friendly content doesn’t…

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Daily News: New ‘Cost per Visit’ Model, Paid Search Challenges, Internet Ad Spend to Surpass TV

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Is ‘Cost per Visit’ the Ultimate Performance Ad Model? (March 28, 2017) LSA Insider: “Last week xAd introduced a new new “cost per visit” (CPV) ad model.” Report: Automation Can Help Solve PPC Profit…

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Daily News: Managing Local Citations, Adobe Offers New AdTech Solution, YP’s ‘Blended’ Model

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Citations Make the World Go ‘Round: Getting Found Locally Online (March 21, 2017) LSA Insider: “Managing online citations is difficult but extremely important for better local SEO.” Adobe launches its Advertising Cloud to manage…

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Daily News: Local Media Tracking Study, Digital Capturing Spend, Advertisers Are Digitally Stagnant

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: 2016 Local Media Tracking Study (Top-Line Results) (March 22, 2017) LSA: “In this top-line summary report, you will see national trends (2014-2016) as it relates to consumer media usage for finding local business…

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