The IAB finalizes its new ad standards

The Interactive Advertising Bureau, a trade group representing online publishers and advertisers, has released new standards around mobile and web advertisers. Not every publisher and advertiser will follow these standards, but the standards important because they help establish best practices around what is and isn’t acceptable for the industry. If done right, they help maintain…

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SoundCloud sinks as leaks say layoffs buy little time

A tense scene unfolded yesterday as user-generated music streaming service SoundCloud held an all-hands meeting to explain to employees why it suddenly had to lay off 40 percent of its staff last week. Exiting team members wanted to know why they weren’t warned, while those who survived the cuts wanted assurance that the cost reductions…

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Outlook’s mobile makeover includes a much smarter search, powered by Microsoft Graph

Microsoft today unveiled a redesigned version of its popular Outlook mobile app for iOS and Android, which most notably includes a more intelligent search feature, powered by Microsoft Graph, along with other changes to navigation and conversations. Microsoft Graph, the company’s technology used to make productivity applications smarter, is being used to turn Outlook’s search……

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Legendary Pokémon are headed to Pokémon Go

Pokémon Go’s getting Legendary Pokémon, those ultra rare, ultra powerful pocket monsters that typically figure prominently in the narrative arc for the main series console games. The Legendary Pokémon will appear as Eggs at gyms, and they’ll act as bosses for the new Raids that the game recently introduced – once defeated, you’ll get a…

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