Out-of-home digital, known as OOH, is making major strides and promises big changes in consumer shopping behavior. Interactive kiosks and digital signage will play a bigger role at retail.
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Steve Davidson, vice president of Fortegra’s Warranty Product Group, details the unique challenges furniture retailers are facing as the consumer buying experience is in transition. Many, he writes, have been slow to adapt to the effects e-commerce has had on their industry.
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Marco Lafrentz, vice president, tyntec, shares his insight on how online commerce has evolved significantly over the last two decades, and the ongoing shift is beginning to extend beyond the browser. Today’s consumer expects immediate results and conversational customer service.
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Simon Hay, Outra CEO, explains why the day to day job of delighting customers has to be delivered by ruthlessly efficient, smart, agile technology if you are to compete on an equal cost basis.
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Despite years of hype and expectations that failed to materialize, U.S. mobile payment adoption may be close to a breakthrough as issuers transition to contactless cards and retailers make significant upgrades in POS systems.
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Sean Keith, director of new business development at Eagle Eye, writes that it’s clear mobile retail apps provide a platform to engage an increasing number of shoppers at crucial moments in the shopping journeys. But retailers need to consider the costs involved and the utility that effective retail apps provide.
Source:: Latest Media
