Share A Coke: How a personalized promotion became an e-commerce platform
A single product promotion — Share A Coke — became a multi-product e-commerce campaign driving millions of sales.
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Printer friction marathon: A strange way to end the Adobe Summit
My new printer cannot print Adobe Acrobat documents. Getting the company’s attention became a marathon in customer friction.
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[LIVE WEBINAR]: How to stay competitive in the digital age of customer service
Date: May 9, 2019 | Time: 1:00 PM EST | Duration: 1 Hour | Join us for a webinar with SOCi to discover the three distinct areas brick-and-mortar marketers can leverage to compete in today’s digital age. Register now!
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Rite Aid leader shares insight on its successful e-commerce strategy
Rite Aid’s digital marketing and commerce chief shares a comprehensive checklist for brick-and-mortar retailers introducing e-commerce.
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Will Security Concerns Impact Smart Payments Potential? I Voice Assistants I Connected Cars I Wi-Fi Fridge I IoT I Survey
Smart payments are on the rise and consumers now have the option of making payments via mobile devices like voice assistants, household appliances like Wi-Fi fridges or even their car dashboard. Download this infographic from TNS to discover which country is leading the way in adopting smart payments.
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How warehouse efficiencies make or break last-mile fulfillment and the impact on CX
Chris Anton, executive vice president at Snapfulfil, maps out the importance of last-mile fulfillment and how it ties into fulfilling customers’ desires for a simple and highly visible shopping experience.
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How location intelligence enhances the customer experience
Jason Bettinger, senior director and head of consumer technologies, Americas, at HereTechnologies, explains how location intelligence, when combined with operational and customer data, can deliver greater efficiencies and enhanced levels of customer experience previously unattainable.
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An inside view to Toyota’s unified enterprise customer experience
Toyota teamed with database marketing provider Acxiom to build an enterprise data marketing solution that makes use of both online and offline data to gain helpful insights about customers.
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