At present, the future of brick-and-mortar retailers looks bleak; however book author John Pugliano believes the technological forces that have favored online retailing are about to shift the advantage back to the local storefront.
Source:: Latest Media
Dan Carney, senior vice president of operations at Limelight Networks, explains how mobile devices are having broad implications across the retail landscape, specifically when it comes to consumer expectations of the online experience.
Source:: Latest Media
Magasins, application smartphone, site marchand, appel téléphonique… plusieurs points de contact s’ouvrent au consommateur afin que puisse lui être proposé le bon produit / service. La mutation digitale que vit notre société a amené les marques et enseignes à remodeler leurs parcours clients et à adopter diverses stratégies pour être le plus en phase avec…
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Victoria Bough, general manager for Customer Experience Solutions at Periscope By McKinsey, explores the key steps and traps to avoid in transforming a middling approach to customer experience measurement into one that delivers impact and creates value.
Source:: Latest Media
Denise DeSisto, VP, marketing automation and product innovation at Customer Portfolios, says every retailer’s goal must be to keep customers at the center of a brand’s marketing strategy. It means providing an experience boasting relevant content, product recommendations and targeted offers at the appropriate time throughout the consumer lifecycle.
Source:: Latest Media
