Infographie : Comment réussir son passage en HTTPS ?

Une infographie qui donne de nombreux conseils pour mener à bien une migration de site en HTTPS (que vous avez certainement intégré dans votre agenda 2017 si ce n’est pas déjà mis en place). Un projet qui nécessite beaucoup de rigueur et qui sera donc certainement bien aidé par cette check-list très complète… Notre infographie…

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Singapore YP to Drop Print in 2018

Global Yellow Pages Ltd., which publishes print and digital directories in Singapore, is getting out of the print business, restructuting its digital business and will focus most of its resources on its real estate operation. This is a striking move away from the company’s core product. According to the Straights Times, GYP began investing in…

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Daily News: Clear Channel at #PlaceConf, Singapore YP to Drop Print, AdWords Mobile Change

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Clear Channel Using Location Data to Make Billboards into a Hybrid Medium (August 11, 2017) LSA Insider: “An unexpected result of the development of mobile-location analytics is its impact on some traditional media channels.”…

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3 tendances phares en matière de création de contenus en 2017

Utilisation d’écrans de petite taille, montée en puissance d’acteurs ultra-spécialisés: les conseils de Valnet aux producteurs de contenu pour se démarquer. Author information La rédaction l’équipe éditoriale de FrenchWeb at Adsvark Media / FrenchWeb – We Love Entrepreneurs Pour contacter la rédaction, cliquez ici / Devenez « la start-up de la semaine » : faites vous connaitre!…

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How to optimize your content for Q&As

Google is perpetually improving its understanding of natural language. Google Featured Snippets and the rise of voice search optimization has made optimizing your content for question based queries more important than ever. You may have seen these Featured Snippets pop up in position zero after asking or typing a question in Google’s search bar. The…

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Nextdoor: The Next Big Thing for Local Businesses

If you haven’t heard of Nextdoor yet, it’s basically a private social media site where neighbors can connect. Its users can discuss anything, from lost dogs to recommendations for a great plumber, with verified neighbors in their area. Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching…

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Daily News: Growth of Nextdoor, Using Location to Boost Conversions, LinkedIn Revving Up SMB Efforts

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Nextdoor: The Next Big Thing for Local Businesses (August 14, 2017) LSA Insider: “Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching about 100 new neighborhoods…

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Switching to HTTPS: Is it really worth it?

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch. The apprehension is…

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