SIINDA Conf: 10,000 Americans Will Turn 65 Everyday until 2030

The small and medium-sized business (SMB) market is undergoing a technological and generational shift. From the management of basic business operations (accounting, payments, marketing, etc.) to the way consumers make purchases decisions, digital media and technology has completely transformed commerce. While online shopping is still only a small fraction of purchases (~10%), the influence of…

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Google AdWords: The Beginner’s Guide

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get an AdWords account up and running, and set for success. The digital marketing industry has grown…

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Daily News: Fake Listings, Brands Using Hyperlocal Targeting, Mobile Dominates Internet Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event? (October 16, 2017) GeoMarketing: “A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving out free burgers…

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Daily News: GMB Fraudsters, Digital Ads to See Q3 Growth, Foot Traffic to Coffee Shops Rise ~2%

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Should Do More to Shut Down GMB and Local Listings Fraudsters (October 13, 2017) LSA Insider: “Google does some policing of fraudsters and unethical marketing firms preying on small business owners — but…

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Seven SEO trends to watch in 2018

As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you…

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