What Is Your Local SEO Strategy Missing?

When I speak with new or potential clients about local SEO, I often get questions like: “How many/how much [insert local ranking factor] do we need to rank well?” I never have an immediate number; instead, I head to the SERPs. It’s tempting for enterprise businesses to adopt a vertical-oriented one-size-fits-all approach when it comes…

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« Il existe trois types de freelance: le guerrier, le pyjama lover et le « je lâcherai jamais ma couette, JAMAIS »

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The 15 best Google Chrome extensions for SEO

Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is. It can be dauntingly customizable, in fact. With tens of…

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Switching to HTTPS: Is it really worth it?

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch. The apprehension is…

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Singapore YP to Drop Print in 2018

Global Yellow Pages Ltd., which publishes print and digital directories in Singapore, is getting out of the print business, restructuting its digital business and will focus most of its resources on its real estate operation. This is a striking move away from the company’s core product. According to the Straights Times, GYP began investing in…

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Nextdoor: The Next Big Thing for Local Businesses

If you haven’t heard of Nextdoor yet, it’s basically a private social media site where neighbors can connect. Its users can discuss anything, from lost dogs to recommendations for a great plumber, with verified neighbors in their area. Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching…

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