Usabilla X Red Nose Day 2017

What is Red Nose Day? Launched by UK charity, Comic Relief, in 1988, Red Nose Day has become something of a British institution. It’s the day, every two years, when people across the country come together and make fools of themselves, all in the name of charity. The goal is to drive positive change through…

Conversions: Building a Testing Culture

In his Building a Testing Culture presentation at Google Conversions 2017 in Dublin, Ireland, Stuart Frisby discussed the culture, process, and team structures needed/used at Booking.com to support thousands of optimization tests. Here’s my notes from his talk: Booking.com’s use of testing results in 2x-3x industry average conversion rates. If it can be tested, test…

Conversions: Faster Mobile Sites, More Revenue

In his Faster Mobile Sites, More Revenue presentation at Google Conversions 2017 in Dublin, Ireland, Guillaume Derolez shared a number of ways to optimize the loading time of mobile Web pages. Here’s my notes from his talk: Smartphones are performance constrained but users have high expectations of performance. Mobile commerce is an upper funnel affair:…

Conversions: Next Generation Web

In his Next Generation Web presentation at Google Conversions 2017 in Dublin, Ireland, Ani Mohan outlined the Chrome team’s efforts to bring native mobile app-like capabilites to the mobile Web. Here’s my notes from his talk: The Web has been around for about 25 years. In 1996, we had 360M people using it on desktop…