Mobile Is Now Everything

By Steven Hoober When I started speaking and writing about mobile design, I led every talk with some charts about market share, installed base, and usage rates. I helped organize one of the first mobile-specific conferences, but whenever I went elsewhere, it was necessary to explain that mobile was already huge and a massive opportunity.…

Leveraging Virtual Reality for UX Research

By Kelly Franznick Prototype testing is a vital step in the UX research process. However, for smart products that connect to the Internet, creating prototypes early in the product-development process can be a challenge. Simple wireframes often fail to convey their intended interaction models or how they’ll function within an ecosystem of devices. Building digital-physical…

Engaged: Designing for Behavior Change

By Amy Bucher This is an excerpt from Amy Bucher’s book Engaged: Designing for Behavior Change. 2020, Rosenfeld Media. Chapter 4: Weapon of Choice: Make Decisions Easier In this chapter, you’ll learn how to structure [users’ meaningful choices on their behavior-change journey] so that it’s easier for people to select good options that ultimately support their…