Book Review: Weapons of Math Destruction

By D. Ben Woods Some have said that we are living in the age of algorithms. Netflix uses an algorithm to recommend videos. Facebook has an algorithm that displays the posts and advertisements you’re most likely to interact with. Google’s algorithm serves different search results to different people, based on prior Web traffic. Amazon’s algorithm…

Book Excerpt: The Jobs to Be Done Playbook

By Jim Kalbach This is an excerpt from Chapter 4 of Jim Kalbach’s new book The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs. ©2020, Rosenfeld Media. Chapter 4: Defining Value In this chapter, you will learn about these plays: How to find unmet needs How to create goal-based personas…

How an Almost Professor and a Wannabe Doctor Got into UX

By Amy Arden and Ruben Cespedes As usability and user experience continue to become priorities for companies developing products and experiences, the demand for UX professionals is growing. However, those who lack a traditional design, usability, or human-computer interaction background face significant obstacles in making a successful transition into the field of User Experience, as…

We’re Here for You During COVID-19

First things first, we hope this message finds you well and in good spirits. In light of COVID-19, we’re challenged as a world population in many ways. We understand that this is a difficult time for everyone and not something that any of us might have anticipated, which makes it all the more crucial to…

Video: Mind the Gap

For the past seven years, I’ve compiled an annual presentation on interesting topics, lessons learned, and data-informed insights in mobile and Web design at Google’s Conversions event in Dublin. This year’s video recording is now live. Despite good intentions, lots of user-centered design isn’t actually user-centered. Learn what drives these gaps and how your organization…

An Event Apart: The New Design Material

In his The New Design Material presentation at An Event Apart in Denver, Josh Clark outlined how designers can integrate Machine Learning and other new technologies into their product designs. Here’s my notes from his talk: Designers and front-end developers have a role to play in Machine Learning and new technologies overall. But how? Sometimes…

An Event Apart: Third-Party Software

In his Third-Party Software and the Fate of the Web presentation at An Event Apart in Denver, Trent Walton talked through the impact of third party scripts on Web sites and how to ensure they don’t degrade performance and user experience. Here’s my notes from his talk: With most client work, no one is paying…