Daily News: 70 Predictions in Local for 2019, Mobile-Marketing Cliché, Google News Search Results

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: 70 Predictions for 2019 from Local Marketing Experts (January 18, 2019) LSA Insider: “This is LSA’s third year of compiling predictions (2017, 2018, 2019) about the local marketing ecosystem. This year we received…

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Data: Local search trends from 2017-2018

We talk a lot about local search and local search trends here at SEW and in the industry as a whole. How have consumers changed the way they interact with local businesses? How can local businesses respond? And what can we anticipate about future trends? Yext recently released some interesting findings on local search trends…

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Replay: Overcoming the All-in-One Sales Challenge

There’s a great deal of buzz being generated regarding the difficulties of selling all-in-one digital marketing solutions to SMBs (small businesses). The challenge lies in showcasing the value of a full-stack solution to these SMB customers without complicating the landscape further. During a recent LSA webinar, Charles Laughlin of LSA’s Tech Adoption Index and Ziv…

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[Publication] Cybersécurité & Innovation en Israël : retour sur la learning expedition du Cigref

Une délégation du Cigref, conduite par Jean-Claude Laroche, DSI d’Enedis, Administrateur Cigref, et Président du Cercle cybersécurité du Cigref, a passé quatre jours en Israël du 11 au 15 novembre 2018 sur le double thème de l’innovation et de la cybersécurité. Le rapport Cigref téléchargeable ci-dessous reprend les impressions dominantes des participants de la délégation,…

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