Daily News: Walmart Grows as Advertising Force, Second vs. Third-Party Data, Opportunity with Audio

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. With Amazon looming, Walmart quietly grows as an advertising force (August 18, 2017) Digiday: “Walmart is also a growing advertising platform that touts its ability to connect online consumer behavior and a mountain of…

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How to escape Google’s filter bubble

For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though, while…

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[Numbers] Combien de personnes utilisent des applications de messagerie pour s’informer?

WhatsApp arrive en tête des applications de messagerie les plus utilisées pour se renseigner selon un rapport du Reuters Institute. Author information La rédaction l’équipe éditoriale de FrenchWeb at Adsvark Media / FrenchWeb – We Love Entrepreneurs Pour contacter la rédaction, cliquez ici / Devenez « la start-up de la semaine » : faites vous connaitre! /…

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Daily News: Agencies Must Embrace Location, Smart Speakers Grow Audio Listening, Advice for Local News

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Agencies Must Embrace Location or Lose Their Competitive Edge (August 17, 2017) LSA Insider: “Agencies can respond to demands for advanced work by deploying location data in multiple ways, for customer insights and campaigns.”…

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The 15 best Google Chrome extensions for SEO

Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is. It can be dauntingly customizable, in fact. With tens of…

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Daily News: Local SEO Strategy Tips, Holistic Attribution Practices, the Key to Brand Visibility

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Is Your Local SEO Strategy Missing? (August 16, 2017) LSA Insider: “Beyond the standard local SEO tactics, there are a number of areas your competitors might be neglecting.” Marketers Continue to Push Ahead…

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What Is Your Local SEO Strategy Missing?

When I speak with new or potential clients about local SEO, I often get questions like: “How many/how much [insert local ranking factor] do we need to rank well?” I never have an immediate number; instead, I head to the SERPs. It’s tempting for enterprise businesses to adopt a vertical-oriented one-size-fits-all approach when it comes…

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