Daily News: Google’s New Local Search World, Quality Location Intelligence, Cost to Drive Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. NinthDecimal Launches Toolset to Identify True Growth Metrics (May 22, 2018) Street Fight: “The omnichannel marketing platform NinthDecimal announced major changes to its measurement platform this morning, as it launches new KPIs designed to…

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A review of the payday loans algorithm in 2018

For several years, the search term ‘payday loans’ has regularly attracted more than 200,000 searches per month on Google.co.uk. Whether providing loans or generating leads, the payday loans industry has notoriously been big business and at its peak, was estimated to be worth around £2 billion per year. Because of this, the top positions on…

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Le bel émoi des mots de mai

Le métronome des décennies bat la mesure des héritages et des reniements. Mai 68 est un marqueur temporel qui réveille les émotions d’une génération désormais en retraite. Que reste-t-il de son effervescence, du joyeux tintamarre et de la transformation que les événements ont provoqué ? Les économistes, les politologues, les sociologues en débattent. Les uns…

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Daily News: Developing Benchmarks for GMB, Americans Favor GDPR, Cost to Drive Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Introducing a Google My Business Performance Benchmark (May 21, 2018) LSA Insider: “In recent months, GMB has delivered to businesses more insightful data about the impact of a GMB listing on user actions.” Americans…

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