Daily News: ‘Shoppable Billboards’, Connected TV Impressions, Consumers & Brand Loyalty

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brand Safety Cannot Be The Duty Of Everyone But The Responsibility Of No One (September 18, 2018) AdExchanger: “It’s clear that it’s impossible to completely censor the Internet, or rely on social media sites…

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Qu’est-ce qu’une Soft 404 ? Vidéo SEO

La Search Console de Google faut parfois mention d’erreurs de type « Soft 404 » lors de l’exploration d’un site web par ses robots. Que signifie ce terme et est-ce grave d’avoir ce type d’erreur sur son site ? Et comment y remédier ? Réponse en images… Si vous êtes un fidèle utilisateur de la Search Console…

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Daily News: Amazon’s ‘Storefronts’, Google Search & Personalization, TripAdvisor’s Redesign

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Launches ‘Storefronts,’ a New SMB Seller Destination (September 17, 2018) LSA Insider: “Half of everything sold on Amazon comes from SMBs, according to the company. In that context, Amazon is introducing a new…

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