Will SMBs Buy Search Ads on Facebook?

Last December Facebook started testing ads in search results — again. It had tried an initial paid-search experiment in 2012 and shuttered it not long after it was introduced. Today Vertical Leap posted some additional information about search ads on Facebook: Search ads are repurposed from News Feed ads with a headline, image, copy text…

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Weekly News: Enhancements to Google Ads, Mobile & Online Coupons, The Cost of Location Data

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers (February 14, 2019) LSA Insider: “The bulk of Google’s latest announcements and feature updates to the Google…

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