Quick wins for Magento SEO

Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will predominantly be concentrating on Magento Open Source. What is Magento? Magento is…

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Is it Time for More “Lite” Apps?

Some forty-five years ago a beer company decided that what consumers really wanted was a beer that was less filling but still tasted great. Miller Lite was launched in 1975 and quickly became the second best-selling beer in America. The advertising campaign for it was ranked by Advertising Age as the eighth-best ever — you…

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WeWork: A Tale of Two Businesses

A dirty little secret in tech-obsessed Silicon Valley is that most revenue in the startup economy goes to non-tech companies. We’re talking legal fees for IP and incorporation; or meals for programmers in the hyper-competitive and perk-driven technical jobs market. It’s things like HR services and real estate. While most startups fail — an accepted…

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You #AskGoogleWebmasters, we answer

We love to help folks make awesome websites. For a while now, we’ve been answering questions from developers, site-owners, webmasters, and of course SEOs in our office hours hangouts, in the help forums, and at events. Recently, we’ve (re-)started answering your questions in a video series called (At Google, behind the scenes, during the recording…

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How to use PPC data to drive more SEO traffic

It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance. Your SEO strategy should be flexible to trends, algorithms, and user behavior. While it…

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Unpacking Automattic’s Tumblr Acquisition

The WordPress universe just got a little bigger. And the once high-flying micro-publishing darling known as Tumblr has found a home that finally makes sense. WordPress.com owner Automattic this week acquired Tumblr from Verizon Media for “well below $20 million,” according to Axios. Tumblr’s value was once much greater when a Marissa Mayer-era Yahoo! acquired…

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Gusto Founder: IPO “Not if, but When”

Gusto CEO Josh Reeves sat down for an interview this week with Yahoo Finance and talked about his company, its commitment to the small business market, and his desire to maintain Gusto’s independence. On the latter point, one path to ensuring Gusto’s ongoing independence is an IPO, which Reeves characterized as a matter “not of…

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Google s’explique sur ses récents problèmes d’indexation

Depuis le mois d’avril dernier, le moteur de recherche Google a connu de nombreux problèmes de désindexation ou de mauvaise indexation de contenus. Dans un nouveau post sur son blog pour webmasters, certaines explications sont fournies sur ces récents soucis, avec la promesse d’une meilleure communication à l’avenir… On le sait, Google a récemment connu…

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What’s that Fruit in Your Wallet?

Apple finally launched its credit card last week. This long-awaited move makes a lot of sense. After setting the gold standard for phones, tablets, and laptops, it doesn’t seem like such a big challenge for Apple to set a new standard in credit cards. So what exactly did Apple do? Beyond just issuing a credit…

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