Assistants vocaux : Google meilleur que Siri et Alexa (étude)

Une étude de la société Loup Ventures a analysé la capacité de compréhension des questions posées par les 3 principaux assistants vocaux (Google, Siri, Alexa) et la pertinence des réponses fournies. Google mène la danse mais le niveau général est fortement en hausse depuis l’année dernière… La société Loup Ventures a fait passer un « examen…

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Google met à jour son Easter Egg sur le lancer de Dés

Pour l’anecdote, Google a mis à jour son « easter egg » (fonction cachée) sur la requête « roll a dice » avec différents types de dés disponibles. Et cela fonctionne également en français désormais… En novembre 2014, Google Google lançait un « easter egg » (fonction cachée » sur la requête « roll a dice » (lancer un dé). A cette époque, un…

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Quick wins for Magento SEO

Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will predominantly be concentrating on Magento Open Source. What is Magento? Magento is…

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Quick wins for Magento SEO

Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will predominantly be concentrating on Magento Open Source. What is Magento? Magento is…

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Is it Time for More “Lite” Apps?

Some forty-five years ago a beer company decided that what consumers really wanted was a beer that was less filling but still tasted great. Miller Lite was launched in 1975 and quickly became the second best-selling beer in America. The advertising campaign for it was ranked by Advertising Age as the eighth-best ever — you…

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WeWork: A Tale of Two Businesses

A dirty little secret in tech-obsessed Silicon Valley is that most revenue in the startup economy goes to non-tech companies. We’re talking legal fees for IP and incorporation; or meals for programmers in the hyper-competitive and perk-driven technical jobs market. It’s things like HR services and real estate. While most startups fail — an accepted…

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You #AskGoogleWebmasters, we answer

We love to help folks make awesome websites. For a while now, we’ve been answering questions from developers, site-owners, webmasters, and of course SEOs in our office hours hangouts, in the help forums, and at events. Recently, we’ve (re-)started answering your questions in a video series called (At Google, behind the scenes, during the recording…

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How to use PPC data to drive more SEO traffic

It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance. Your SEO strategy should be flexible to trends, algorithms, and user behavior. While it…

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