RÉACTIVITÉ ET RÉSEAUX SOCIAUX : LE DUO GAGNANT

Le contenu réactif ou “détourné (newsjacking)” est un moyen pertinent de growth-hack (activer la croissance) et le niveau d’engagement de vos client.e.s. Ces opportunités de newsjack, qu’on pourrait appeler des ‘instants clés“, sont un excellent moyen de renforcer votre notoriété et de générer du trafic vers le site de votre marque. Source:: e-marketing.fr – Veille…

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Daily News: 2019 State of Location Marketing, Google’s “Internet of Places”, AI-Powered Surveys

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: 2019 State of Location Marketing (April 17, 2019) LSA Insider: “During a recent LSA webinar, Charles Laughlin of the LSA’s Tech Adoption Index and Tehsin Daya of Uberall discussed the trends driving local,…

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Replay: 2019 State of Location Marketing

During a recent LSA webinar, Charles Laughlin of the LSA’s Tech Adoption Index and Tehsin Daya of Uberall discussed the trends driving local, digital marketing. Based on Charles’ white paper “2019 State of Location Marketing,” the webinar focused on the rising impact of voice, video and syndication. Location marketing by definition is the collection of…

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