Daily News: New ‘Cost per Visit’ Model, Paid Search Challenges, Internet Ad Spend to Surpass TV

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Is ‘Cost per Visit’ the Ultimate Performance Ad Model? (March 28, 2017) LSA Insider: “Last week xAd introduced a new new “cost per visit” (CPV) ad model.” Report: Automation Can Help Solve PPC Profit…

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Daily News: 2016 LMTS, Facebook Adds ‘Live Location,’ 10 Insights from LSA17, Franchisee vs. SMB

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2016 Local Media Tracking Study (What’s Inside) (March 27, 2017) LSA Insider: “LSA released the “top-line results” from the 2016 study which looked at yesterday, past week, past month and past year local media…

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2016 Local Media Tracking Study (What’s Inside)

The Local Media Tracking Study is LSA’s flagship annual study that surveys over 8,000 U.S. consumers to better understand how people search for, find, engage and eventually purchase from a local business. Last week, LSA released the “top-line results” from the 2016 study which looked at yesterday, past week, past month and past year local…

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