30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching typical…Details
30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of them). For example, you can search for articles published in the last week by your competitors or discover internal linking opportunities you might’ve missed. In this how-to guide, Venngage’s…Details
30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that. Low budgets, limited workforce, and lesser bandwidth for content production are some challenges businesses are seeing on the forefront. Roman Daneghyan shares four strategies to maintain your social media activity during a…Details
30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content. Georgi Todorov shares a comprehensive guide on podcast…Details
Google is rolling out four new attributes that businesses can use to make their Google My Business listing stand out in search results.
The post Google My Business Adds 4 New Attributes via @MattGSouthern appeared first on Search Engine Journal.
Source:: Search Engine Journal > Local Search
30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing. However, your average order value (AOV) can be a key to getting more into customers’ carts and increasing your revenue. Kevin Payne lets you in on…Details
30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good social media strategy should have a measurable end goal in mind. Find out how SMART goals eliminate the influence of…Details
30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests. People who are extremely anxious and frustrated in the current climate will pay little attention to your cookie-cutter July 4th themed advertisement. What does this mean for ecommerce marketing and how can marketers? Instead…Details
30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn that clout. Nick Chasinov, founder and CEO of Teknicks, shares three tactics you…Details
30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The structure of your landing page is just as important as its content and should lead the human eye directly to the CTA. The top 25% of landing pages convert…Details