Daily News: Location Intelligence and QSRs, The Voice Marketer, Google’s New Search Console

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching (February 22, 2018) LSA Insider: “The truth is, location intelligence informs brands with deeper insights than just serving an ad to…

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The SEO’s essential guide to web technology

As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front- and back-end developers, and…

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Daily News: Google’s “Auto Ads”, Consumers and Brand Content, Useful Digital Tactics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s AI-Driven Ad Units Preview the Future of Digital Marketing (February 21, 2018) LSA Insider: “Yesterday Google introduced “Auto Ads” for publishers. This is an AdSense ad unit — not an ad for automobiles…

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Is Yelp Local Visits Test a Harbinger of ‘Real World ROI’ for SMBs?

Location intelligence companies such as GroundTruth, PlaceIQ, Placed, UberMedia, Foursquare, NinthDecimal, Factual, Verve, Thinknear, Blis, Cuebiq and others have been providing audience targeting and offline attribution to big agencies and brands for several years. (This is the kind of material we discuss at The Place Conference [September 12-13 in NYC].) Facebook and Google also offer…

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