Weekly News: Voice Activation, Amazon’s ‘Alexa for Hospitality’, GMB Featured Partners Program

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Stop Selling Traditional Websites, Sell SMBs a Future Online (June 20, 2018)LSA Insider: “While Google My Business and Facebook are critical to any digital presence, new tech,…

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Daily News: Location for Marketing Planning, Google’s ‘Continued Conversations’, Instagram Users

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Many Marketers Look to Location Data to Plan Their Efforts (June 21, 2018) eMarketer: “For most marketers, location data is a powerful marketing tool. By using it, they can get actionable insights on consumer…

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How to avoid these common PPC mistakes

Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are part of our nature. Every PPC professional is guilty of making at least one mistake at some point. Whether it was important or not, it’s…

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Daily News: SMB Customer Retention Formula, SOCi & DexYP Partnership, Location-Based Ads for Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Do You Agree with Vendasta’s SMB Customer Retention ‘Formula’? (June 20, 2018) LSA Insider: “A couple of years ago we wrote a report using Vendasta customer data on SMB churn. That report contained some…

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