Daily News: Search Ads on Facebook, B2B Engagement Channels, Google Actions vs. Alexa Skills

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Will SMBs Buy Search Ads on Facebook? (February 19, 2019) LSA Insider: “Last December Facebook started testing ads in search results — again. It had tried an initial paid-search experiment in 2012 and shuttered…

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Will SMBs Buy Search Ads on Facebook?

Last December Facebook started testing ads in search results — again. It had tried an initial paid-search experiment in 2012 and shuttered it not long after it was introduced. Today Vertical Leap posted some additional information about search ads on Facebook: Search ads are repurposed from News Feed ads with a headline, image, copy text…

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Daily News: EU Small Business Sites, Amazon ‘Moments’, Shopping Campaigns in Bing Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Almost 50% of EU Small Business Sites Fail CX Rules (February 18, 2019) LSA Insider: “European search industry trade association SIINDA released data on the state of European small business websites. The data…

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Amazon ‘Moments’ Enables Marketers to Reward Customers for Desired Actions

Last week, Amazon introduced its Moments platform, a service that allows brands to reward customers following various “moments” completed throughout their purchasing journeys via mobile app or website. The term “moments” indicates a desired consumer action. When a customer completes a given task, Amazon then delivers the reward, physical or digital, to the customer’s Amazon…

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Google Ads 2019: What to look out for

2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster…

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Daily News: LSA19: The Essential Sessions, ‘Amazon Moments’ Tool, Brand & Consumer Connections

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA19: The Essential Sessions — Depending on Who You Are (February 15, 2019) LSA Insider: “LSA19 is unlike most other digital marketing and technology conferences — because of its variety and mix of attendees.…

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Weekly News: Enhancements to Google Ads, Mobile & Online Coupons, The Cost of Location Data

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers (February 14, 2019) LSA Insider: “The bulk of Google’s latest announcements and feature updates to the Google…

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