Is Amazon’s Big SMB Bet a Game Changer?

Saw this floating around yesterday. Well “floating around” probably underplays its significance. Apparently, Amazon is planning to spend $15 billion on tools for small and medium-sized businesses. That means they’re up for spending $150 per global SMB — we usually use 100 million as the total worldwide addressable SMB market. But Amazon’s investment in SMBs…

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Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea. Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact,…

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Scorpion Rewarded for Customer Focus

Customer focus, customer experience are common themes in our coverage. In an intensely competitive environment, how we treat customers is often what determines success or failure. So it’s always worth highlighting when a company earns accolades for its commitment to these principles. Entrepreneur magazine has named Scorpion the top company among franchise marketing suppliers for…

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Skating To Where the Puck Is Going

Tech Giants’ Motivations: The revenue picture, courtesy of Business Insider In another example, SparkToro This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here. What can…

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Over half of searches on Google yield zero clicks

New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on Google is growing. Next steps for search marketers Zero-click searches result in users remaining on a Google-owned property such as Google.com, Google Images, Google Maps, and YouTube rather than moving on to a third-party website from an organic search…

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Automattic Enters the CRM Game

The WordPress universe just got a little bigger… again. Following last week’s acquisition of Tumblr WordPress.com owner Automattic has acquired CRM plugin, ZBS. The latter is a top plugin on the WordPress platform and will now join Automattic’s arsenal of software. The amount of the deal was not disclosed, but we do know that ZBS…

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Quick wins for Magento SEO

Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will predominantly be concentrating on Magento Open Source. What is Magento? Magento is…

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Quick wins for Magento SEO

Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will predominantly be concentrating on Magento Open Source. What is Magento? Magento is…

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Is it Time for More “Lite” Apps?

Some forty-five years ago a beer company decided that what consumers really wanted was a beer that was less filling but still tasted great. Miller Lite was launched in 1975 and quickly became the second best-selling beer in America. The advertising campaign for it was ranked by Advertising Age as the eighth-best ever — you…

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