Survey: 47% of Marketers Utilize Artificial Intelligence for Audience Targeting

Artificial intelligence has generated a fair amount of enthusiasm among marketers. The information captured through its implementation can help marketers create the personalized experiences consumers desire, advance customer service and increase efficiency on various tasks. A recent survey from Econsultancy and MediaMath detailed some of the ways that marketers are already using AI and how…

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7 common SEO mistakes most WordPress bloggers make

WordPress initially started out as a ‘blog-only’ platform and now that it has extended as a full-fledged Content Management System, it remains a popular blogging platform. WordPress.com blogs have over 409 million monthly viewers who looked at 22.4 billion pages per month this past year. This standalone fact is enough to justify the popularity of…

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Daily News: Gap between Marketers & SMBs, World’s Most Valuable Brands, AR, VR & Chatbot Considerations

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Two Events Illustrate Widening Gap between Marketers and SMBs (October 15, 2018) LSA Insider: “Reflecting on the two events over the weekend I was struck by the widening gulf between the technical sophistication and…

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