Daily News: Snapchat Invests in Local, Pain Points with Geo-Data, Washington Post & Nextdoor Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Snapchat Goes All In On Local Advertising (July 21, 2017) LSA Insider: “Enhancements and partnerships have improved Snapchat’s user experience and made the channel a more enticing advertising vehicle for local businesses and brands.”…

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Snapchat Goes All In On Local Advertising

Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point this week when its stock fell below the IPO price of $17 per share. But if Snap’s recent moves are any indication, the company has…

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Daily News: Google Builds +250K SMB Websites, Online vs. Offline Shopping, ‘Crappy’ Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Has ‘Built’ More than 250K Websites for SMBs in One Month (July 20, 2017) LSA Insider: “Google has created SMB websites across multiple markets, including more than 16K in the US.” Data: 46%…

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Google Posts: Growing under the radar

Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely. Google have now rolled out their Posts function for all small businesses with a Google My Business account. No idea what Posts are? You’d be forgiven for being confused, managing your business information on Google calls for some deciphering of the…

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Daily News: Local Digital Still Growing, Facebook’s Self-Serve Ad Creative, Google Now Is Dead

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Digital Still Growing at Traditional Media’s Expense but Direct Mail, TV Top ‘Local’ (July 19, 2017) LSA Insider: “Despite the steady migration of dollars to digital, the top revenue categories in ‘local’ are still…

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Daily News: Google Launches Hire, Mobile Ad Spend to Hit $18B in 2018, Millennials Want In-App Payments

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google publicly launches Hire, a job applicant management tool (July 18, 2017) The Verge: “The company today released a new tool to help small to mid-sized businesses recruit talent.” UberMedia CEO Gladys Kong: I’m…

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The 2-step guide to driving sales with Pinterest

There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top of the funnel and essentially…

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Daily News: Tapping into Social Ads, 9 SEO Tips for Google Image Search, Updated Social Usage Figures

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tapping into Social Advertising for Local Businesses (July 17, 2017) LSA Insider: “By understanding what local businesses want, the influence of Facebook, and proving ROI, social ads present a big opportunity for marketers.” 9…

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