Daily News: Customer Connections Flounder, E-Commerce Marketing, Ad Transparency Tool

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Customer connections flounder amid centralization, localization efforts (June 14, 2019) Marketing Dive: “Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations’ drive…

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Daily News: Market Outlook – Rollups and Exits, The Engagement Challenge, Study from Facebook

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LOCALOGY ENGAGE 19: Market Outlook – Rollups and Exits (June 12, 2019) LSA Insider: “Last week’s LOCALOGY ENGAGE: SaaS/SMB event finished off with a conversation about the environment for acquisitions and rollups featuring a…

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LOCALOGY ENGAGE 19: What Drives Engagement?

Most SMB software products offer customers improved efficiency and time savings. But the upfront investment in learning and training is a big ask for busy SMBs. One of the key threads in the latest wave of LSA’s SMB survey research, now called the Modern Commerce Monitor, is that small business owners are underutilizing SaaS products,…

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LOCALOGY ENGAGE 19: Market Outlook – Rollups and Exits

Last week’s LOCALOGY ENGAGE: SaaS/SMB event finished off with a conversation about the environment for acquisitions and rollups featuring a panel experienced in evaluating and acquiring small business software companies. The panelists were well situated to evaluate the SMB software environment. Sarah Jordan is CMO of EverCommerce, a Denver-based company formed out of PaySimple that…

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LOCALOGY ENGAGE 19: Market Outlook – Rollups and Exits

Last week’s LOCALOGY ENGAGE: SaaS/SMB event finished off with a conversation about the environment for acquisitions and rollups featuring a panel experienced in evaluating and acquiring small business software companies. The panelists were well situated to evaluate the SMB software environment. Sarah Jordan is CMO of EverCommerce, a Denver-based company formed out of PaySimple that…

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