Daily News: Digital Lead Generation, Amazon’s Smart Speaker Share, Reputation & Review Mangement

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. AP: Google collects location data when ‘Location History’ is turned off (August 14, 2018) Marketing Land: “Google says it tells users exactly what it’s doing. It does, though some of the information is buried.”…

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How to optimize your Google My Business listing

We all know the immense importance of local search. It’s about dominating the SERPs for search queries which are closely tied to the user’s location, therefore driving customers to your business with a user intent that is very tangible and very immediate. In terms of local searches, Google will rank your business based on relevance,…

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Daily News: Search Trends 2018, Google’s Algorithm Update, Twitter’s ‘Playbook for Agencies’

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Search trends 2018: what can marketers learn? (August 10, 2018) Search Engine Watch: “Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18%…

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Weekly News: Location Data, ‘Digital Everything’ Attribution, Local Marketers & Co-op Ad Programs

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning…

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Daily News: Kohls & Amazon Partnership, Location Data, Facebook’s Content Review Policy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and…

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The rise of the modern B2B marketer

The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI. New research from Contentive, a global B2B marketing and events company, found that the role of the modern B2B marketing professional is rapidly shifting owing to the explosion of data, analytics…

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Location Data: Kohl’s Store Visits Benefit from Amazon Partnership

Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and attribution (see Factual webinar). This is illustrated in GroundTruth’s Q2 2018 Retail Foot Traffic Snapshot, which shows how the retail market is evolving. It uses location data to track emerging retail trends. The report focuses…

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Report: 34% of Marketers Purchase Location Data, Only 20% ‘Very Confident’ of Accuracy

Location data uses have expanded far beyond marketing, but the primary use remains audience targeting and consumer intelligence. Without massive audiences and in-house technical capabilities, many marketers are left to buy location data. However, many wonder exactly how accurate location data, and all purchased data, actually is. A recent report from Lotame Research revealed that…

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