Daily News: Digital Word of Mouth & Search, Social Media Users, Destination-Based Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Here’s how digital word of mouth and search have converged (April 18, 2019) Search Engine Land: “Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer…

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Daily News: 2019 State of Location Marketing, Google’s “Internet of Places”, AI-Powered Surveys

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: 2019 State of Location Marketing (April 17, 2019) LSA Insider: “During a recent LSA webinar, Charles Laughlin of the LSA’s Tech Adoption Index and Tehsin Daya of Uberall discussed the trends driving local,…

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Replay: 2019 State of Location Marketing

During a recent LSA webinar, Charles Laughlin of the LSA’s Tech Adoption Index and Tehsin Daya of Uberall discussed the trends driving local, digital marketing. Based on Charles’ white paper “2019 State of Location Marketing,” the webinar focused on the rising impact of voice, video and syndication. Location marketing by definition is the collection of…

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Daily News: ThriveHive Grader Data, Native Advertising Spend, The Role of Location in Attribution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ThriveHive Data Suggests Emerging GMB Best Practices, Opportunities (April 16, 2019) LSA Insider: “Yelp and Google have lots of internal data about what kinds of local business content consumers engage with. The information is…

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How to conduct a branded search audit

Search queries for your brand name, called “brand searches,” are among the most important keywords in a keyword portfolio. Even so, marketers are not often paying as much attention to these types of queries as they should. While juicy high-volume non-branded queries are exciting, providing your audience and customers with helpful brand information it is…

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Daily News: Branded Apps Untapped Value, Content & SEO, Pinterest’s New Conversion Features

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. In the battle for mobile engagement, branded apps hold untapped value (April 12, 2019) MarTech Today: “Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest…

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