Over the weekend this headline appeared in the Wall Street Journal: Customer Experience Is the Key Competitive Differentiator in the Digital Age. Customer experience (“CX”) has become jargonized — as the abbreviation suggests. It’s also a term that means different things in different contexts. Here’s what the article argues: Consumers want a positive experience, not…Details
There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. Forty-seven percent of consumers expect a web page to load in 2 seconds or less, which is quite a task to accomplish as a new website owner. Interestingly, even a single second of…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Local Listings Are a Critical Part of the Customer Experience (April 23, 2018) LSA Insider: “At LSA18, Walgreens, U-Haul and Toyota will discuss the evolution of local search, customer expectations and the digital…Details
I like to write about real-world experiences because they help illustrate the abstract ideas we’re always discussing. Today’s example involves inaccurate location (inventory) data and the subsequent brand fallout. Here’s the setup: I’m having some rooms in my house painted. I needed to get a specific paint color number for the painter so he could…Details
Use these 11 tips to successfully promote your local business on Instagram, generate engagement, and stimulate sales.
The post 11 Ways to Promote a Local Business on Instagram by @ashleymadhatter appeared first on Search Engine Journal.
Source:: Search Engine Journal > Local Search
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was investing thousands of dollars a month into PPC campaigns but wasn’t optimizing or even tracking…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon: 100M Prime Members, More than 300K SMBs Selling on Platform (April 20, 2018) LSA Insider: “Prime may be the most successful loyalty program ever devised. It has resulted in higher spending and greater…Details
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Is voice search set to become the next frontier? (April 12, 2018) The Next Web: “SEO is no longer just about links and keywords and is in…Details
Now widely reported, Amazon for the first time disclosed how many Prime members it has around the world — more than 100 million. It didn’t provide a regional breakdown but third party estimates suggest the bulk of Prime subscribers are in North America. The number was presented in a shareholder letter (.pdf) filed with the…Details
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs. Google’s crawlers are pretty good at their job. If you think of a new article on a…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 71% of voice searchers don’t make purchases (April 19, 2018) Mobile Marketer: “Despite the rise of voice-enabled devices in U.S., consumer habits don’t change overnight, and many people still don’t find much added…Details
When expanding internationally, there is common misconception that SEO, and in particular technical SEO, should be done once the website has been built. However, by implementing any SEO recommendations after a website has been translated, there could be extensive rework which will delay a website launch and impact on budgets. There are also some aspects…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A 1.5 Star-Review Improvement Equals 13K More Leads in Study (April 18, 2018) LSA Insider: “Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied…Details
Google Maps is testing a feature which gives drivers turn-by-turn directions using fast food restaurants as landmarks.
The post Google Maps is Now Using Fast Food Locations as Reference Points by @MattGSouthern appeared first on Search Engine Journal.
Source:: Search Engine Journal > Local Search
Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied to a few local categories, like restaurants or hotels. Now they’re mandatory for everyone. Enlightened companies large and small have long been attuned to the value of reviews for multiple reasons. They offer an important customer…Details
Viewability has shifted how marketers assess digital ad campaign success and many advertisers are shifting focus away from impression-served to impression-viewed models. Advertisers are seeking more transparency around if an ad is viewed or not. The IAB defines these viewable ad impressions as, “an ad which appears at least 50% on screen for more than…Details