Daily News: Building a Challenger Brand, Location-Based Marketing, Cybersecurity in SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tech Adoption Summit: Conference Video — Building a Challenger Brand (February 8, 2019) LSA Insider: “One of the most popular sessions at last year’s Tech Adoption Summit event in San Francisco featured Tolithia Kornweibel,…

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Daily News: Product-Driven Marketing, The New Realities of Local Search, Instagram Advertisers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tech Adoption Summit: Conference Video — The Case for Product-Driven Marketing (February 7, 2019) LSA Insider: “We’re in the process of digging into the video vault from last year’s Tech Adoption Summit, held November…

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Daily News: Local Search Industry Survey, Inaccurate Local Listings, Consumer’s Online Privacy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 56% of Local SEOs Say Ranking Harder in 2019 but Most Still Upbeat (February 6, 2019) LSA Insider: “Last month, BrightLocal released its annual Local Search Industry survey, which focuses on the services,…

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Report: Inaccurate Local Listings = Lost Sales

Though the consumer journey is more variable and complex than ever, it’s clear that shoppers conduct online research before almost every offline purchase. The data confirms this. LSA research shows 70% of adults do internet research “every time” or “almost every time” before buying. During this process, consumers expect to find the accurate local business…

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Survey: 56% of Local SEOs Say Ranking Harder in 2019 but Most Still Upbeat

Last month, BrightLocal released its annual Local Search Industry survey, which focuses on the services, pricing and salaries of local SEO practitioners. This year’s installment featured responses from 650 local marketers of agencies, local businesses, franchises and freelancers as follows: Agencies and Freelancers: made up of Local, Regional, National & International Marketing Agencies, Web Design…

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