One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if…Details
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Here’s why it is important to have a cohesive mobile customer experience (April 8, 2019) Marketing Land: “In the hyper-connected world we live in, it’s bewildering to…Details
Zazzle Media has released their annual State of Content Marketing 2019 survey, which found that less than one in ten marketers (9%) will be focusing on Digital PR in 2019. Despite this, over three quarters (76%) state that brand awareness is a key performance indicator for them. Not only this, but 25% of content marketers…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study Finds 96% of Business Locations Aren’t ‘Voice Search Ready’ (April 11, 2019) LSA Insider: “A new study from Uberall analyzed the voice search readiness (VSR) of 73,000 businesses in the Boston Metro area,…Details
The rise of virtual assistants and voice search is changing the way consumers seek local business information. Voice search has led to queries that are longer, more conversational and often more specific (e.g. Where is the nearest grocery store?). Three years ago Google said that 20% of all searches were initiated by voice. Since that…Details
Authority is a major factor for local SEO. Learn the best ways to build a local site’s authority for SEO.
The post How to Build Authority in Local SEO by @jesseseogeek appeared first on Search Engine Journal.
Source:: Search Engine Journal > Local Search
In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them. When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they really needed to do was…Details
The longer you work in the digital marketing field, the more proficient you typically become at helping your clients, and the more marketing savvy you are about your clients’ specific industries. Here’s what else can happen. All begins to feel so natural that you sometimes go on autopilot. So, this post will offer up a…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The High Stakes of Identity (April 10, 2019) Street Fight: “Direct marketing has come a long way since physical mail addressed to “Resident” was state of the art. But while marketers have achieved an…Details
Your international marketing campaigns hinge on one crucial element: how well you have understood your audience. As with all marketing, insight into the user behavior, preferences and needs of your market is a must. However, if you do not have feet on the ground in these markets, you may be struggling to understand why your…Details
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Build Your Skills: Google AdWords Call-Only Campaigns for Local Marketers (April 9, 2019) LSA Insider: “For some time now, the majority of paid search clicks and impressions have been on mobile devices, and for…Details