Daily News: Consumers Writing More Reviews, Google Allows Posts on GMB, Local Data After Stores Close

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Number of Consumers Who ‘Never’ Review Drops by Half (June 23, 2017) LSA Insider: “Consumers are reviewing local businesses and multi-location brands across the spectrum of categories — including plumbers.” Google Posts Now…

Survey: Number of Consumers Who ‘Never’ Review Drops by Half

I remember a debate at a local conference years ago about whether consumers would write reviews in categories other than restaurants, such as plumbers. History has definitively proven the skeptics wrong: consumers are reviewing local businesses and multi-location brands across the spectrum of categories — including plumbers. Indeed, consumers are writing more reviews more often,…

How JavaScript impacts page loading speed on mobile

The effect of JavaScript on mobile web performance is twofold. One, it is the second largest contributor to webpage weight, behind images, thereby increasing download time; and two, once downloaded, the browser then needs to run the script, which can delay the downloading/rendering of other (perhaps more important) assets on the page. JavaScript (aka scripts…