Do You Know How to Avoid a Review Markup Penalty?

Just about every local business wants those review stars. As marketers, we were familiar with the stars local businesses could get on their Google My Business listings from customer reviews, but everyone about fell out of their chair when Google introduced stars for organic results. I’m talking about review rich snippets. And if you’re a…

This year in Search Spam – Webspam report 2018

Google aims to provide the highest quality results for any search. As part of this, we take action to prevent what we call “webspam” from degrading the search experience, content and behaviors that violate our webmaster guidelines. Our efforts help ensure that well under 1 percent of results visited by users are for spammy pages.…

Robots.txt best practice guide + examples

The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. But nonetheless, a robots.txt file is an important part of any SEO’s toolset, whether or not you are just starting out in the industry or you are a chiseled SEO veteran. What is a robots.txt file? A robots.txt file…

How to increase conversions: Ideas, tools, examples

Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions. This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than growing your traffic. Here are eight ways to increase your ecommerce conversions quickly by providing better usability and smoother user experience. 1. Make your…