Daily News: 2018 Local Ad Spending, Traditional Media’s Influence, New Self-Service Location Data Solution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Ad Spending to Surpass $151 Billion in 2018 (December 15, 2017) eMarketer: “But most of that money will be earmarked for traditional media.” Advice Local’s Epic Guide to Local SEO (December 15, 2017)…

Infographie : Comment Pourrir son Netlinking en 2018 !

Voici, réunies dans une infographie, 9 actions à éviter en 2018 en termes de netlinking sous peine de pénalités de la part de Google. A moins que vous n’aimiez prendre des risques ? Dans ce cas, allez-y, il y a de quoi faire ;-)… Notre infographie du vendredi est proposée aujourd’hui par le site Red…

#NoHacked 3.0: Tips on prevention

Last week on Understanding how your site was compromised is an important part of protecting your site from attacks, here sometop ways that sites get compromised by spammers. Be mindful of your sources! Be very careful of a free premium theme/plugin! You probably have heard about free premium plugins! If you’ve ever stumbled upon a…

Daily News: Retail Is Future of Location Data, SMB MarTech Use, B2Bs Spend Most on Owned Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Retailers Will Drive the Future of Mobile Location Data (December 14, 2017) LSA Insider: “Thanks to indoor location signals, retailers will drive the next generation of mobile location, and mobile location may just…

New Study Points to Growing SMB MarTech Adoption

A new study on SMB adoption of marketing automation tools, commissioned by marketing automation firm ActiveCampaign, describes the progress from using email marketing (a requirement to participate in the survey) through CRM to marketing automation. The report of the survey’s findings asserts that marketing automation is the next area where SMBs will invest in marketing…

How much should SEO cost?

How much should you be paying for SEO services? This subject can be a real minefield, so we first recommend some quick background reading of Jayson DeMers’ commentary from 2015 on how much time SEO should take, and also Clark Boyd’s recent article on choosing the right SEO agency. All read up? Great, let’s get…