Daily News: Walmart Grows as Advertising Force, Second vs. Third-Party Data, Opportunity with Audio

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. With Amazon looming, Walmart quietly grows as an advertising force (August 18, 2017) Digiday: “Walmart is also a growing advertising platform that touts its ability to connect online consumer behavior and a mountain of…

How to escape Google’s filter bubble

For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though, while…

[Numbers] Combien de personnes utilisent des applications de messagerie pour s’informer?

WhatsApp arrive en tête des applications de messagerie les plus utilisées pour se renseigner selon un rapport du Reuters Institute. Author information La rédaction l’équipe éditoriale de FrenchWeb at Adsvark Media / FrenchWeb – We Love Entrepreneurs Pour contacter la rédaction, cliquez ici / Devenez « la start-up de la semaine » : faites vous connaitre! /…

Daily News: Agencies Must Embrace Location, Smart Speakers Grow Audio Listening, Advice for Local News

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Agencies Must Embrace Location or Lose Their Competitive Edge (August 17, 2017) LSA Insider: “Agencies can respond to demands for advanced work by deploying location data in multiple ways, for customer insights and campaigns.”…

Study: Smart Speakers Driving Increase in Audio Listening

Traditional music radio has been disrupted by digital platforms (Spotify, Pandora, etc.). Especially younger users now opt for more personalized, on-demand options vs. AM/FM. Now smart speakers (Amazon Echo, Google Home) are starting to increase audio consumption across the board and may boost traditional radio as well. According to a new study from NPR, 70%…