Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Do You Know How to Avoid a Review Markup Penalty? (March 21, 2019) LSA Insider: “As marketers, we were familiar with the stars local businesses could get on their Google My Business listings from…
Just about every local business wants those review stars. As marketers, we were familiar with the stars local businesses could get on their Google My Business listings from customer reviews, but everyone about fell out of their chair when Google introduced stars for organic results. I’m talking about review rich snippets. And if you’re a…
Google aims to provide the highest quality results for any search. As part of this, we take action to prevent what we call “webspam” from degrading the search experience, content and behaviors that violate our webmaster guidelines. Our efforts help ensure that well under 1 percent of results visited by users are for spammy pages.…
20 000 employés de Facebook auraient eu accès à plusieurs centaines de millions de mots de passe stockés en clair.
L’article Facebook admet avoir stocké des mots de passe non cryptés sur des serveurs internes est consultable sur FrenchWeb.fr.
Source:: FrenchWeb.fr
La plateforme estonienne de VTC va d’abord investir les marchés où Uber est le moins présent.
L’article Bolt (ex-Taxify) accentue sa pression sur Uber avec un nouveau service de livraison de repas est consultable sur FrenchWeb.fr.
Source:: FrenchWeb.fr
The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. But nonetheless, a robots.txt file is an important part of any SEO’s toolset, whether or not you are just starting out in the industry or you are a chiseled SEO veteran. What is a robots.txt file? A robots.txt file…
La firme américaine va lancer son application Uber Freight aux Pays-Bas.
L’article Uber lance son offre dédiée au fret routier en Europe est consultable sur FrenchWeb.fr.
Source:: FrenchWeb.fr
Le géant chinois a annoncé un bénéfice net en baisse au quatrième trimestre 2018 et un fort ralentissement de son activité jeux vidéo, conséquence d’un gel des autorisations de sortie en Chine.
L’article Tencent annonce un bénéfice plombé par sa branche jeux vidéo est consultable sur FrenchWeb.fr.
Source:: FrenchWeb.fr
La banque est soumise à l’empire de deux mégatendances : le recentrage de la création de valeur autour de l’utilisateur, et l’inexorable montée en puissance des plateformes numériques.
L’article [Decode Banking 4.0] Part 2: évolutions du milieu bancaire, panorama prospectif est consultable sur FrenchWeb.fr.
Source:: FrenchWeb.fr
Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions. This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than growing your traffic. Here are eight ways to increase your ecommerce conversions quickly by providing better usability and smoother user experience. 1. Make your…
