Daily News: Snapchat Invests in Local, Pain Points with Geo-Data, Washington Post & Nextdoor Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Snapchat Goes All In On Local Advertising (July 21, 2017) LSA Insider: “Enhancements and partnerships have improved Snapchat’s user experience and made the channel a more enticing advertising vehicle for local businesses and brands.”…

Snapchat Goes All In On Local Advertising

Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point this week when its stock fell below the IPO price of $17 per share. But if Snap’s recent moves are any indication, the company has…

What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search engine…

Google Posts: Growing under the radar

Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely. Google have now rolled out their Posts function for all small businesses with a Google My Business account. No idea what Posts are? You’d be forgiven for being confused, managing your business information on Google calls for some deciphering of the…

Daily News: Local Digital Still Growing, Facebook’s Self-Serve Ad Creative, Google Now Is Dead

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Digital Still Growing at Traditional Media’s Expense but Direct Mail, TV Top ‘Local’ (July 19, 2017) LSA Insider: “Despite the steady migration of dollars to digital, the top revenue categories in ‘local’ are still…