How URL hijackers are disrupting banks’ PPC campaigns

I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party…

Daily News: 2016 LMTS, Facebook Adds ‘Live Location,’ 10 Insights from LSA17, Franchisee vs. SMB

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2016 Local Media Tracking Study (What’s Inside) (March 27, 2017) LSA Insider: “LSA released the “top-line results” from the 2016 study which looked at yesterday, past week, past month and past year local media…

Facebook Adds ‘Live Location’ Sharing to Messenger

Facebook has added location sharing to Messenger, which follows the introduction of a similar capability by Google Maps last week. It lasts for up to one hour. Glympse was the pioneer of temporary location sharing several years ago. It has since been emulated by others, with Facebook as the latest example. Facebook described how location…

2016 Local Media Tracking Study (What’s Inside)

The Local Media Tracking Study is LSA’s flagship annual study that surveys over 8,000 U.S. consumers to better understand how people search for, find, engage and eventually purchase from a local business. Last week, LSA released the “top-line results” from the 2016 study which looked at yesterday, past week, past month and past year local…