Daily News: Google’s New Local Search World, Quality Location Intelligence, Cost to Drive Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. NinthDecimal Launches Toolset to Identify True Growth Metrics (May 22, 2018) Street Fight: “The omnichannel marketing platform NinthDecimal announced major changes to its measurement platform this morning, as it launches new KPIs designed to…

A review of the payday loans algorithm in 2018

For several years, the search term ‘payday loans’ has regularly attracted more than 200,000 searches per month on Google.co.uk. Whether providing loans or generating leads, the payday loans industry has notoriously been big business and at its peak, was estimated to be worth around £2 billion per year. Because of this, the top positions on…

Apps vs. Mobile Sites: The Shopper’s Perspective

Today, the mobile app vs. mobile website discussion has become less of a debate and more nuanced. Marketers have come to understand the unique role each plays in the customer journey. However, in many cases and for many brands, both experiences serve a purpose making it less of an either/or discussion. Additionally, there is much…