Five ways blockchain will impact search marketing

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s disruptive nature is changing the nature of digital advertising regardless of whether some professionals hear about it or not, however, meaning it’s imperative to…

Google, Facebook Start to Make Direct Play for Co-op Funds

Money or reimbursements available through brand co-op programs may be worth up to $70 billion annually in the US. Perhaps half of that money goes unused for various reasons. Both Google and Facebook have become increasingly interested in accessing these funds on behalf of advertisers on their platforms. Now they’re taking their first formal steps…