OnTarget Podcast: Mark MacLeod, Founder, SurePath Capital

Mark MacLeod is the founder of SurePath Capital Partners, which specializes in supporting and advising technology companies targeting the small business market. Prior to SurePath, MacLeod worked as CFO for FreshBooks, Shopify, Tungle and others. He was also a General Partner at Real Ventures, Canada’s largest and most active seed stage venture fund and lead…

Daily News: Brandify Acquires Street Fight, Next-Gen Geofencing, Google Ad Measurement Audit

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brandify Acquires Street Fight Supporting Its Growth & Expanding Its Commitment to the Local Digital Marketing Industry (February 22, 2017) PR Web: “Brandify announced today that it has acquired Street Fight, the premier integrated…

Six stats on the importance of trust in influencer marketing

Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust. Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively. Consumers are inundated with media competing for…