Daily News: Measuring Marketing Success, Google & Facebook’s Apps, SMBs Struggle on Social

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Top 5 Most Important Factors for Measuring Campaign Success (May 25, 2017) LSA Insider: “As new attribution solutions seek to make it easier to determine ‘what’s working,’ measuring campaign success remains a challenge for…

Top 5 Most Important Factors for Measuring Campaign Success

The fragmented nature of digital media has created lots of complexity when it comes to media planning and measurement. Even as new attribution solutions seek to make it easier to determine “what’s working,” measuring campaign success remains a challenge for most marketers. According to a new study, marketers say the top five most important insights…

Daily News: SEM Best Practices from Google, Summer Co-op Ad Tips, Cleaning Up Bad Map Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s Framework for Effective SEM: Create, Complement, Capture (May 24, 2017) LSA Insider: “Amy Swartz of Google joined LSA’s Greg Sterling to discuss best practices to improve performance of SEM campaigns, with a focus…