Daily News: Scoring the Digital Marketing Stack, Personalization & Privacy, Conversational Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Scoring the Digital Marketing Stack (July 13, 2018) LSA Insider: “During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey conducted from May-June by both…

Weekly News: Google Seller Ratings, Mobile App Marketing & Local SEO Strategy, Amazon Prime Day

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’ (July 11, 2018)Street Fight: “About $3.7 trillion is spent annually in consumer purchases in the…

Replay: Scoring the Digital Marketing Stack

During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey conducted from May-June by both companies. The survey targeted digital agencies and those selling digital products and services to SMBs. Agencies were asked to rate the digital marketing stack based on demand, stickiness, ease of integration, ROI…

Daily News: Google Seller Ratings, The ‘Mobile Mindset’, Implications of Emerging Trends for Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Implement Google Seller Ratings to Drive Incremental Performance (July 12, 2018) LSA Insider: “Google Seller Ratings are a Google AdWords (soon-to-be-known as Google Ads) extension that automatically displays your business’s average rating alongside your…

How to organize your keyword lists

Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins with keyword research, be it competitive analysis, traffic growth, content planning, or PPC strategy. It has always been the foundation of online marketing and it…

What to consider when selecting marketing channels

Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a while, it can be difficult to find effective ways to reach your target market. One way to make the process simpler is to break…