Want media coverage? Make sure your content is emotional

30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful. A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry. You should explore what emotions are already prevalent in your industry to gain…

Six tools for effective influencer-driven content marketing

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research each influencer and each opportunity to maximize your chances to get noticed. Plus, there’s a key to keep those initial relationships going for even…

Foolproof guide to optimizing Shopify for SEO

30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales. Shopify is one of the most recommended ecommerce platforms. Data from BuiltWith shows that usage of the CMS platform has…