Paging, Scrolling, and Infinite Scroll

By Steven Hoober As I’ve noted many times before, people do not necessarily read left to right—and certainly, not in anything that is reliably like an F-pattern. However, once people find your content, they do reliably read it from top to bottom. Wrapping text to the next line, continuing line after line, and presenting lists…

Scoping User Research

By Jim Ross Scoping a project’s user-research phase is a classic Catch-22 situation. Before a project even begins, you must plan the research activities and the time necessary to perform them, but you’ll rarely have enough information to make these decisions optimally until after the project begins. If you estimate too much time and money,…

Demonstrating the Value of User Experience to Enterprise Product Teams, Part 1

By Jonathan Walter and Chris Braunsdorf The general public is often unaware of enterprise software products. For the UX professionals who create these products, designing for highly specialized users poses unique challenges. The learning curve for a particular domain can be steep because UX designers don’t necessarily have any applicable knowledge about similar domains or…

Prioritizing Conversion Rate Optimization

By Nick Chasinov Many marketers don’t understand their Web-site visitors. But boosting Web-site traffic is usually high on their list of goals—if not their highest priority. How can they increase their site’s traffic if they don’t know what visitors want or need? And will simply growing the number of visitors lead to higher profits? Ultimately,…