Beachbody: A Culture of Customer-Centricity

Beachbody is an American fitness and health conglomerate offering workouts, recipes, and products that empower customers to achieve their fitness goals. Their continued success is in part attributed to their extremely loyal customer base. To maintain this avid following, customer feedback is deeply ingrained in the organization. Beachbody On Demand (Beachbody’s digital platform) has been…

Prioritizing Design Critique, Part 1

By Jonathan Walter If you’ve worked in enterprise environments with a scarcity of UX resources, you already know how difficult it is to institute design processes whose goal is to improve your craft and the quality of your design deliverables. At companies that allocate insufficient funds and support to User Experience, there is often limited…

Project Estimation, Part 4: Leveraging Design Thinking to Drive Higher Quality

By Leo Frishberg One of the greatest challenges of running a service business is balancing your labor costs against clients’ true needs. Addressing a complex business problem can require significantly more resources than addressing a simple one. Complex problems often require more time, higher-paid employees, or both. Complicating matters further, clients want to know how…

Creating Effective Carousels

By Steven Hoober One of the most prevalent user interactions is scrolling. For mobile devices, with their small screens and direct, gestural interactions, scrolling is even more important than for desktop applications. But we don’t generally even refer to vertical scrolling because pages in apps and Web sites typically default to vertical scrolling. Today, most…