Building an Emotional Connection with Your Users

As more and more companies place a stronger focus on a customer-centric approach, optimizing the customer experience has never been so important. The Harvard Business Review points out, “The most sophisticated firms are making emotional connection part of a broad strategy that involves every function in the value chain, from product development and marketing to…

Establishing a UX Budget

By Janet M. Six In this edition of Ask UXmatters, our expert panel considers some different approaches to establishing the budget for a UX team within a large organization. In particular, we consider the pros and cons of using a ratio model for funding User Experience and how to define a UX budget as a…

Designing UX: Forms

By Jessica Enders This is an excerpt from Chapter 5 of Jessica Enders’s new book Designing UX: Forms. 2016 SitePoint. Chapter 5: Flow Paper forms are static. Immobile, unresponsive, fixed. Forms come alive when they’re on the Web: questions can appear or hide, errors can be flagged and corrected, and the experience can be tailored…

Better Form Design: One Thing Per Page (Case Study)

In 2008, I worked on Boots.com. They wanted a single-page checkout with the trendiest of techniques from that era, including accordions, AJAX and client-side validation. Each step (delivery address, delivery options and credit-card details) had an accordion panel. Each panel was submitted via AJAX. Upon successful submission, the panel collapsed and the next one opened,…