Achieving Digital Maturity through Customer-Centricity

Customer-Centric Digital maturity actually involves a paradigm shift from an organization-centric strategy to one that focuses more on the customer. It’s a symbiotic mindset as customers become more digital so too must organizations engage with it. Justifying that digitization requires organizations to innovate, engage and provide extra value to the customer. Simply adding digital tools…

Adaptive Information Design and the Box Diagram

By Steven Hoober One of the best ways to make your mobile app or Web site pretty—but also inconsistent and unusable—is to begin by drawing the user interface (UI). However, starting with problems, user needs, and audience definitions, then defining the data structure and information architecture is a pretty well-defined approach that many UX designers…

XR Design: Patterns for Interactions

By Dashiel Neimark In my previous two columns in this mini-series about extended reality (XR) design, I discussed some building blocks of XR, as well as some fundamentals to consider when designing an XR experience. Now that I’ve covered some of the broader aspects of this design space, I’d like to shift gears a bit…

Prototyping User Experience

By Quincy Smith A prototype is a primitive representation or version of a product that a design team or front-end-development team typically creates during the design process. The goal of a prototype is to test the flow of a design solution and gather feedback on it—from both internal and external parties—before constructing the final product.…