What DesignOps Can Learn from DevOps

By Jeff Sussna As respect for design as a competitive advantage grows, companies are tackling the challenge of integrating design practices into enterprises and digital businesses. DesignOps is an emerging strategy for addressing this challenge. The UX community is now exploring best practices for operationalizing and scaling in-house design. DevOps is an IT methodology for…

Empathy and the Art of Product Design

By Vignesh Ramesh Product design is more than a series of simple steps or a mechanical process for solving a problem. In fact, when done well, product design is something of a mystery. Solving extraordinary problems and creating customer-centric products and services that people want and need is a valuable skill that requires a unique…

The Role of Empathy in Understanding Users

By Sampath Kumar Great leaders have been able to lead significant social revolutions because they understood people’s needs and recognized and worked to alleviate their pain and suffering. [1] Such leaders’ empathy toward people has brought revolutionary social changes. Likewise, people who have understood and empathized with users’ needs, frustrations, goals, and motivations have brought…

In defence of the term ‘users’

There are only two industries who refer to their target audience as ‘users’. UX designers and drug dealers. Okay, you might have heard that one before. It’s true though. The word ‘users’ has a bit of a negative connotation even in a technology context, perhaps bringing to mind a drone-like individual passively interacting with an…