SocialRank Realtime helps marketers get more proactive on social media

SocialRank co-founder Alex Taub classifies most brand interactions on social media into two broad categories. They’re either broadcasting to all of their followers or, if they’re communicating individually, it’s usually in a reactive way, like responding to a complaint. With the just-launched SocialRank Realtime, Taub and his team are trying to enable something different.… Read…

Customer service on Twitter is about to get more human

If you’ve got a problem that can only be resolved by speaking to a human being, you need Twitter. From airlines to supermarkets, companies have whole-heartedly embraced the platform as a way to acknowledge and resolve the issues of their customers. But there’s a problem. It’s a bit weird – inhuman, even – to hold…