Let’s be really honest with ourselves. We are good, sometimes even great, at coming up with innovative ideas and really cool features and functions. However, only occasionally, despite our best efforts, are we actually able to think about the experience first—let alone create an innovative culture that places human beings’ needs at the same level as business needs.
Moreover, we really suck at delivering innovation. Whether you are a UX designer, marketer, product manager, business leader, or technical architect, chances are you’ve experienced that amazing rush at the start of a project when everyone is bright eyed and bushy tailed because you’re super excited about designing with people who might actually use what you’re designing! Or you might have launched a new agile methodology that would enable you to deliver something that truly provides value in 30 days or less. Read More
Source:: UX matters