In 1999, nearly 20 years ago, I conducted my first Web site usability test. Wow! I still vividly remember how it felt to conduct that type of research. That was back when no one understood how to design Web sites, let alone had any insights into what made a great digital experience. At that time, being able to conduct a usability test felt like a luxury that others had yet to experience. A large bank had commissioned that study. Of course! Only those with excess cash were running usability tests back then.
Those who have been in the field of User Experience since the ’90s know exactly what I mean. Fortunately, things have improved dramatically in the last few years. There’s much more user research being conducted and far more insights are available than ever before, which ultimately translates into better digital product experiences.
Given how critical User Experience has now become as a competitive advantage, the thirst for those insights is growing exponentially. Good UX design has become strategic. Now, it’s not just UX researchers and designers, but product managers and even C-level executives who are seeing the value of powerful UX insights in improving digital experiences.
Source:: UX matters