What makes a great digital experience?

Customer experience can be defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. While a strong customer experience produces significant results—more customers, more sales, and more loyalty—many companies still struggle to identify a plan of action to achieve these results. This doesn’t have to be the case.…

Details

Understanding Body Language in UX Research

By Shachar Shamir As a UX researcher, have you ever found yourself in the middle of a user-research or usability-testing session with research participants who struggle to articulate their thoughts and feelings clearly? In such situations, focusing your attention on participants’ nonverbal behaviors such as their posture, hand gestures, and facial expressions could give you…

Details