GDPR III: How Usabilla Got Ready for GDPR

After GDPR comes into effect on May 25th, you still can gather valuable insights from your users. Usabilla provides customers with the necessary measures to collect GDPR-compliant feedback. We achieve it by investing time, effort and resources into getting our products and procedures ready for the new privacy rules. In an interview, CEO Marc van…

Details

How to Create Good Error Messages

By Steven Hoober In this column, instead of talking about one of my usual topics—tactics to avoid errors—I’ll discuss how to work within constraints and pragmatically address real-world issues. During the software-development process, your team may ask you to design an error message. Annoying edge cases all too often pop up—usually too late in the…

Details

Avoiding Half-Assed User Research

By Jim Ross Although we can’t always spend as much time and money as we’d like to conduct user research and there are times when we need to take shortcuts, there’s a fine line between discount user research and half-assed user research. UX professionals have always had to fight to get user research included on…

Details

How to Make User Research a Conversation

By Meghan Wenzel A good user researcher is able to connect with participants, establish rapport and gain trust, and make people comfortable sharing their candid feedback and deeper needs. An effective user researcher must skillfully guide conversations with participants—allowing them to flow organically, while probing more deeply on interesting comments—and always remain mindful of leaving…

Details

Google Conversions: Highlights

Across several presentations at Google Conversions in Dublin, several speakers shared insights and best practices for conversion rate optimization. Here’s a few highlights: Confirmation Bias – Michael Aagaard In the 18th century, tobacco smoke was considered very good for your heart and lungs. In particular tobacco enemas were quite popular so much that they were…

Details

Human Experience in 2018

Last month saw the inaugural Human Experience (HX) Meetup hosted in Central London for an evening of insightful talks, absorbing discussions and great food & drinks. Hosted by Usabilla and Chattermill, the Human Experience meetup takes a people-centric approach to how we design experiences for the digital world, focusing on how listening and understanding is…

Details

Where Are You With Customer-Centricity?

Customer-focused companies have the highest average three-year growth in sales. Only 13% of organizations achieve this level of customer-centricity, though. More companies become aware of customer-centricity and its role in their growth. Does everyone understand it right? And how do you succeed in turning customer focus into excellent customer experiences? In this first post of…

Details