Achieving Digital Maturity through Customer-Centricity

Customer-Centric Digital maturity actually involves a paradigm shift from an organization-centric strategy to one that focuses more on the customer. It’s a symbiotic mindset as customers become more digital so too must organizations engage with it. Justifying that digitization requires organizations to innovate, engage and provide extra value to the customer. Simply adding digital tools…

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Prototyping User Experience

By Quincy Smith A prototype is a primitive representation or version of a product that a design team or front-end-development team typically creates during the design process. The goal of a prototype is to test the flow of a design solution and gather feedback on it—from both internal and external parties—before constructing the final product.…

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