Study: Influencers can’t even influence anymore

It’s become impossible to scroll through Instagram without seeing a #sponsored post, perfectly staged product photos, or an influencer selling her own bathwater. The industry seemed unstoppable, but a recent study has revealed that influencer engagement rates are nearing an all-time low. Littered Instagram feeds mean users are tapping ‘like’ less than ever before. This…

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Prioritizing Design Critique, Part 1

By Jonathan Walter If you’ve worked in enterprise environments with a scarcity of UX resources, you already know how difficult it is to institute design processes whose goal is to improve your craft and the quality of your design deliverables. At companies that allocate insufficient funds and support to User Experience, there is often limited…

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Project Estimation, Part 4: Leveraging Design Thinking to Drive Higher Quality

By Leo Frishberg One of the greatest challenges of running a service business is balancing your labor costs against clients’ true needs. Addressing a complex business problem can require significantly more resources than addressing a simple one. Complex problems often require more time, higher-paid employees, or both. Complicating matters further, clients want to know how…

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Creating Effective Carousels

By Steven Hoober One of the most prevalent user interactions is scrolling. For mobile devices, with their small screens and direct, gestural interactions, scrolling is even more important than for desktop applications. But we don’t generally even refer to vertical scrolling because pages in apps and Web sites typically default to vertical scrolling. Today, most…

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Google Discover : comment en tirer parti au mieux ?

Depuis fin 2018, Google a lancé Google Discover, une solution permettant de proposer des contenus personnalisés dans l’application Google et sur le site du moteur de recherche sur mobile, sans que l’internaute ne fasse une quelconque recherche. En d’autres termes, Google met de lui-même en avant du contenu. Comment cela fonctionne-t-il, et peut-on optimiser sa…

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5 outils et fonctionnalités de recherche d’images innovants

On a souvent coutume d’utiliser les moteurs de recherche d’images au travers de simples requêtes par mots clés. Pourtant, il existe de nouveaux outils, proposés par les géants du Search comme Google et Bing, mais également par des start-ups, qui mettent à votre disposition des fonctionnalités de recherche innovantes et étonnantes, le tout basé sur…

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