Daily News: Co-op Obstacles for Marketers, Audience-Based Media Planning, Collecting Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Struggle to Show Client-Specific Co-op Ad Opportunity (October 12, 2017) LSA Insider: “According to a new LSA survey, 42% of marketers said the biggest challenge with co-op is ‘showing a client the specific…

Details

Facebook rolls out Stories for all Pages

Facebook today announced it was bringing its Stories to all Pages — meaning that anyone with a Page can now use filters and effects to drum up their Followers’ interest. To use it, go to the timeline of any Page for which you’re an Admin and hit the “Create Story” button. From there, it works…

Details