Webmaster Conference: an event made for you

Over the years we attended hundreds of conferences, we spoke to thousands of webmasters, and recorded Webmaster Conference OkinawaThe structure of the event varies from region to region. For example, in Okinawa, Japan, we had a wonderful half-day event with novice and advanced web creators where we focused on how to perform better in Google…

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Study Shows, Once Again, Clicks Are Not Customers

Despite all the sophistication now available in analytics and customer journey analysis, a substantial number of marketers are still focused on clicks — including last-click attribution. And while clicks can be a helpful directional metric, it’s usually a mistake to focus on CTR as a primary KPI. This point was originally made more than a…

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Daily News: SaaS and Tool Integrations, Turning Customers Into Advocates, Loyalty in the Digital Age

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LOCALOGY ENGAGE 19: SaaS Integrations Bridge the All-in-One, Point Solutions Divide (June 10, 2019) LSA Insider: “LSA proprietary data shows 79% of small business owners would prefer a single, integrated software solution or provider…

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Collective #523

Web Accessibility In Context Be Birchall explains why it’s so important to prioritize accessibility among teams and why there needs to be more awareness raised among developers. Read it The CSS Mindset An article by Max Böck where he lists the essential ideas behind CSS that help understand it better. Read it Our Sponsor The…

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