Twitter is killing its Twitter for Mac desktop client

On Friday, Twitter announced that it would abandon its lesser-loved Mac app, directing users to Twitter.com instead. The company declared that it will refocus its efforts on “a great Twitter experience that’s consistent across platforms” rather than continuing development for Twitter for Mac, a message that doesn’t sound great for TweetDeck lovers. Read More Source::…

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Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands

Earlier this year Facebook announced a major change to the News Feed, reducing the visibility of organic content. The update prioritizes posts from friends and family over brands. In addition, the change prioritizes posts “that spark conversations and inspire meaningful interactions between people.” In a recent webinar, SOCi CRO Warren Kay explained that “likes” are…

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