NinthDecimal’s Local Multi-Touch & PlaceIQ Returns to Its Data Roots

Attribution remains a major pain-point for most enterprise marketers, several years after the advent of location intelligence and various multi-touch attribution (MTA) solutions. Many still rely on a first or last-click methodology because they’re simpler, if myopic and inaccurate. Now like Reese’s Peanut Butter Cup, NinthDecimal has combined MTA and location intelligence. I haven’t seen…

Details