Daily News: National-to-Local Tactics, New Placed Attribution Solution, Digital Maps’ Impact on Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Benchmarking and Best Practices in Enterprise Local Marketing (October 10, 2017) Street Fight: “Local marketers at big brands and multi-location retailers and services companies are coming around on digital marketing.” Placed Intros Attribution…

Details

Attention, cette extension AdBlock Plus pour Chrome est un malware

Adblock Plus est l’une des extensions les plus populaires auprès des internautes, elle permet de surfer sereinement sur internet en supprimant les publicités. Toutefois, cette popularité attire aussi l’attention des hackers qui cherchent à profiter du service pour toucher un maximum d’internautes. Une fausse extension AdBlock Plus est passée à travers les mailles du filet…

Details

Cet illustrateur transforme les mignons Pokémon en créatures cauchemardesques

Sur Instagram, l’artiste David Szilagyi dresse un portrait inquiétant et effrayant des Pokémon… ces mignonnes créatures qui ont bercé notre enfance. Quand on parle de Pokémon, on repense forcément à ces petites créatures toutes plus mignonnes les unes que les autres qui ont marqué notre enfance. Mais pour l’illustrateur David Szilagyi, les Pokémon ne sont…

Details

‘New wave’ retail is starting to crest

For many analysts, observers and pundits, the Sears story serves as a kind of moral or object lesson to Amazon. But ICXA Managing Director Christopher Hall also see the Sears story as a fascinating reverse-parallel to what seems to be going on in a bigger-picture sense in retail today, with a bit of a twist.…

Details

Cortana will now interrupt your Skype chats

Microsoft’s virtual assistant Cortana has finally arrived in Skype. Announced at last year’s Microsoft Build 2016 event, the assistant’s integration was also previewed when the company released an overhauled, Snapchat-inspired version of its mobile messaging app this summer. But Cortana for Skype wasn’t ready at that time. Now, the feature is live, offering users… Read…

Details