How Snackable Is Your Content?

By Jon Walter When people visit your Web site, there’s a good chance they’ll give you only 15 seconds of their time. They want what they want, when they want it, with as little effort as possible. Getting their sustained attention is a victory. Mobile readers especially have come to expect casual flirtations with online…

Details

How marketers can dive into growth marketing

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing. It…

Details

Hanging out at Snap’s unremarkable IPO roadshow

One of the remarkable things about the roadshow presentations for hotly-anticipated IPOs — where they’ll make a pitch to investors and answer questions — is that they are often unremarkable. That seemed about the same case for Snap, which was presenting to potential investors at the Mandarin Hotel in New York this afternoon. Over lunch,…

Details

Graphisme de timbres et culture populaire

Ce matin, j’ai reçu un mail de Olivier, lecteur du blog, pour me signaler la mise en ligne du projet de design de timbres de l’artiste Clark Orr. Exposée actuellement à la galerie d’art 1988 de Los Angeles, cette collection prend la culture pop pour thématique et nous plonge dans autant de références que de…

Details

Google va bientôt abandonner Site Search, son offre de recherche intrasite

Google vient d’indiquer que son offre Site Search, permettant de créer un moteur de recherche intrasite personnalisable et sans publicités, sera stoppée à la fin de l’année. D’autres solutions sont possibles, mais sans les mêmes fonctionnalités… Le site Serach Engine Land nous apprend que Google va prochainement abandonner son offre « Site Search, prestation de service…

Details