Dwelling On The Past: The Importance Of Project Retrospectives (Part 1)

We should always look for opportunities to grow and improve. Retrospectives and reflections allow you to codify what you’ve learned from experience, to document mistakes and avoid future ones, and to increase your potential to grow in the future. Agile methodologies typically include time for retrospectives throughout a project. Regardless of your methodology, all teams…

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Design Websites with a Goal in Mind

You’re reading Design Websites with a Goal in Mind, originally posted on Designmodo. If you’ve enjoyed this post, be sure to follow on Twitter, Facebook, Google+! Designing an eye-catching website that looks good is great. However, it must do more than look good. Compare a business website to the first thirty seconds meeting someone in…

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Définition : Le Cache Google, c’est quoi ?

Google propose un lien dans ses résultats de recherche pour visualiser la version ‘en cache’ d’une page. Idem pour la syntaxe de recherche ‘cache:’. De quoi s’agit-il ?… Qu’est-ce que le Cache Google ? Voici notre définition : La version En Cache d’une page web correspond à la version que Google connait, celle qui est…

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Daily News: The Promise of Location, Marketers’ Media Dollars and PlaceIQ Study on Integrated Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Promise of Location: A Better Customer Experience (September 14, 2017) LSA Insider: “One of LSA’s slogans is “The Promise of Local Marketing.” But what does that mean; what is that “promise”?” Facebook Messenger…

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Daily News: SMBs Using Social, McDonald’s Breakfast Foot-Traffic, Online & Offline KPIs Converge

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Small Businesses Crowd Facebook, Twitter for Marketing (September 20, 2017) eMarketer: “Traditional media channels fare less well.” Why McDonald’s Keeps Winning The QSR Foot-Traffic Game (September 20, 2017) GeoMarketing: “McDonald’s remains the breakfast foot…

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Daily News: Mobile Driving Ad Spend Growth, Amazon Is Google for Buying, Retailers Predicting Future

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile is driving most ad spending growth worldwide (September 14, 2017) Recode: “By 2019, advertisers will spend more on mobile than all traditional media, except television, put together.” Why Amazon Is The New Google…

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Daily News: Location Data’s Evolution, AI Bots & Voice Assistants, Agency POV on Location Analytics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. PlaceConf: Location Data’s Evolution into an Omni-Channel Enabler (September 19, 2017) LSA Insider: “Over the years, location data and analytics have transformed in how they are being used in the market.” How AI Bots,…

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Daily News: Local-Social for Brands, Duopoly to Grab 60% of Digital Spend, Old School Marketing Tactics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Multi-Location Brands Can Optimize Local-Social Media (September 21, 2017) LSA Insider: “A recent LSA webinar explored ways multi-location brands and the agencies that serve them can effectively manage local-social media.” Google and Facebook…

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