Daily News: Yext & ShopKeep Integration, Competing with Online Retail, Marketing Budgets Ebb

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yext Integrates Listings Management with iPad POS Vendor ShopKeep (November 14, 2017) LSA Insider: “This gives SMBs (and franchisees) a way to directly make changes to their business information from the register/POS.” Local SEO…

Details

Daily News: Salesforce & GoDaddy at Cloud Summit, Amazon’s Threat on Local Retail, Twitter’s Premium API

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Salesforce, GoDaddy Added to Growing SMB Cloud Summit Lineup (November 16, 2017) LSA Insider: “The Salesforce SVP of SMB Marketing Marie Rosecrans and GoDaddy SVP & GM of Productivity Applications Irana Wasti were added…

Details

Daily News: Importance of SMB Websites, Ad Exec Roadblocks, How Brands Build a Voice Search Strategy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Websites Can’t Be Replaced by Earned & Paid Media – Here’s Why (November 20, 2017) LSA Insider: “SMB websites can’t be replaced by earned or paid media because most consumers seek company webpages…

Details

Daily News: How to Evaluate Ad & MarTech, Google in 50 Years, Facebook’s Local Events App

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Build, Buy or Borrow: How to Evaluate Ad & MarTech Providers (November 13, 2017) LSA Insider: “Here are six questions to ask when evaluating advertising and marketing technology providers.” Will People Still Be Googling…

Details

Daily News: Digital’s Role in B2B Marketing, Web-to-Store Attribution, Factual Broadens Geo-Data Focus

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mixing in Digital in the B2B Marketing Approach (November 15, 2017) eMarketer: “Face-to-face events remain important, but website development garners more marketing dollars.” NinthDecimal Launches Website-to-Store Attribution Solution (November 15, 2017) Street Fight: “NinthDecimal…

Details

Daily News: Digital Co-op Ad Opportunity, Agency Challenges with Clients, Waze & Allstate Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brands Update Co-op Ad Programs to Encourage Digital Media Use (November 21, 2017) LSA Insider: “While most co-op advertising use is tied to traditional media, brands are doing more to encourage use of digital…

Details

Daily News: Content Downloads Drive Sales, 2017 Local SEO Trends, 6 Paid Search Ad Secrets, Net Neutrality

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. B2B Marketers Find Content Downloads Drive Conversions (November 22, 2017) eMarketer: “Research reports, in particular, are successful at racking up sales.” What Were the most important Local SEO Trends In 2017? (November 21, 2017)…

Details

Conversions: Checkout for Winners

In his Checkout for Winners presentation at Google Conversions 2017 in Dublin Ireland, Andrey Lipattsev talked through two new APIs for improving sign-in/sign-up and checkout on the Web. Here’s my notes from his talk: The Web is better than ever before. You can build fast, rich, app-like experiences but many companies opt to route people…

Details