Daily News: The Whole “Local” Story at LSA17, Brand Loyalty & Trust, Local Authority on Google

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Everyone’s Talking Local, LSA17 Will Tell the Whole Story (February 21, 2017) LSA Insider: “There’s lots of talk about location these days, but most of the discussions only tell part of the story.” Money…

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Hanging out at Snap’s unremarkable IPO roadshow

One of the remarkable things about the roadshow presentations for hotly-anticipated IPOs — where they’ll make a pitch to investors and answer questions — is that they are often unremarkable. That seemed about the same case for Snap, which was presenting to potential investors at the Mandarin Hotel in New York this afternoon. Over lunch,…

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Civic Tech : encore un effort à faire

Les initiatives pour tenter de faire émerger une véritable démocratie digitale se multiplient. Les campagnes électorales en sont un moteur puissant. Mais le lien numérique entre citoyens et pouvoirs publics reste encore ténu. En particulier sur les réseaux sociaux. Etymologiquement, le politique, c’est ce qui rapporte à la cité. Le chemin digital vers la smart…

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