Daily News: “Local” Is Accelerating, Tips for Minimalist Emails, Yext Files $100M IPO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location and Local Marketing Are Accelerating (March 15, 2017) LSA Insider: “From mergers and partnerships, to product innovation, LSA members are making headlines. The market is accelerating.” How Blow LTD Drives App Downloads And…

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Collective #297

Grassy Build layout through ASCII art in Sass (and more). By Lazar Ljubenović. Check it out Advertisement Setup a design system Marco Lopes shows how to build a system that provides a unified set of UX, design rules and patterns. Read it Getting to know CSS Grid Layout A really great introduction to using CSS…

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WhatsApp brings back text Status it replaced with Stories

The Snapchatification of everything has resulted in backlash for WhatsApp, prompting it to revive its text Status option while keeping its image-based replacement. The move shows how social apps must quickly react to feedback if they make a false step in modernizing to adapt to visual communication. In mid-February, WhatsApp removed the feature that let…

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Une IA joue les entremetteuses entre marques et influenceurs

Grâce à Watson, l’IA star d’IBM, une société californienne permet d’identifier les influenceurs qui correspondront le mieux à l’audience spécifique d’une marque, délivrant ainsi les engagements les plus significatifs. Avec Influential l’influence sur les réseaux sociaux ressemble presque à du dating. Tout commence avec l’inscription d’une marque sur Influential, chaque marque peut choisir un influenceur…

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