Définition : le PageRank, c’est quoi ?

Chaque mercredi, nous vous proposons notre définition d’un concept, d’une technologie, d’une stratégie ou de tout autre point tournant autour du monde du SEO et du référencement naturel, afin de créer in fine un lexique qui soit le plus exhaustif possible. Le tout, pour chaque définition, en moins de 300 signes. Cette semaine, nous tentons…

Details

Définition : la Position Zéro, c’est quoi ?

Chaque mercredi, nous vous proposons désormais notre définition d’un concept, d’une technologie, d’une stratégie ou de tout autre point tournant autour du monde du SEO et du référencement naturel, afin de créer in fine un lexique qui soit le plus exhaustif possible. Le tout, pour chaque définition, en moins de 300 signes. Cette semaine, nous…

Details

Dans le giron de Ctrip, Skyscanner veut développer des services pour les compagnies aériennes

L’enjeu est de prendre rapidement des parts, sur un marché de l’agence de voyage en ligne estimé à 1 091 milliards de dollars d’ici 2022. Interview de Jonathan Sépulchre, responsable France de Skyscanner. Author information Jeanne Dussueil Journaliste at Adsvark Media / FrenchWeb – We Love Entrepreneurs Pour contacter la rédaction: cliquez ici Devenez « la…

Details

Dance in front of Beyoncé with the Blin.gy app

Ever wanted to enter your favorite music videos? Thanks to Blin.gy, you can. Blin.gy maps the user’s face or body, then puts a live video behind them, meaning you can dance or lip sync in front of all your favorite singers/rappers/memetic clips. If you’ve ever used Musical.ly, then you’ll be familiar with how this app…

Details

Daily News: Why Apply for LSA Certification, Buy on Google Home, One Way Paper Beats Digital

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Your Company Should Apply for LSA Certification (Webinar 2.23.17) (February 17, 2017) LSA Insider: “Come learn more about LSA Certification and the importance it has for SMB marketing providers.” New Hires at Lyft,…

Details

Daily News: The Whole “Local” Story at LSA17, Brand Loyalty & Trust, Local Authority on Google

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Everyone’s Talking Local, LSA17 Will Tell the Whole Story (February 21, 2017) LSA Insider: “There’s lots of talk about location these days, but most of the discussions only tell part of the story.” Money…

Details

Daily News: SMB Issues with AdWords, Bridging Online & Offline with VR, Digital Users in U.S.

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Businesses Bungle Their SEM Campaigns and Blame AdWords (February 20, 2017) LSA Insider: “73% of SMBs told Manta that AdWords hadn’t performed at all or had under-performed.” How Can Virtual Reality Bridge Online-To-Offline…

Details

Daily News: Multi-Location Mobile Strategies, Localizing with Co-op, 5 Location Influencers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Picking a Multi-Location Mobile Strategy: Distributed, Centralized or Hybrid? (February 16, 2017) LSA Insider: “80% of social media consumer engagements with a brand take place on local pages and only 20% on corporate pages.”…

Details

Daily News: LSA’s New Podcast, Michigan Is “Most Romantic,” In-Store Impulse Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Introducing LSA’s New Weekly Podcast — ‘On Target’ (February 14, 2017) LSA Insider: “LSA introduced a new podcast called ‘On Target,’ exploring the intersection of technology, media and local commerce.” Waze: Navigation Data Shows…

Details