Usability Testing for Survey Research

By Emily Geisen and Jennifer Romano Bergstrom This is a sample chapter from Emily Geisen and Jennifer Romano Bergstrom’s new book Usability Testing for Survey Research. Reprinted with permission from Elsevier/Morgan Kaufmann, Copyright © 2017. Chapter 2: Respondent–Survey Interaction Usability testing allows an in-depth evaluation of how respondents interact with surveys and how this interaction affects…

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Un amusant packaging de bouteille de lait… inspiré des vaches

Le designer turc Muhammet Uzuntas s’est amusé à créer une bouteille de lait adorable et visuellement surprenante qui fait écho… aux vaches. Des bouteilles, on en voit tous les jours dans n’importe quel supermarché ou épicerie. Mais finalement, elles se ressemblent toutes une fois en rayon. Certains industriels ont d’ailleurs compris toute l’importance de travailler…

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Twitter introduces a new video-centric ad format

While there’s a larger debate swirling around Twitter’s problems with abuse and harassment, the business side of the business is still chugging along. Today, the company is unveiling a new ad format called the Video Website Card, which it describes as “a creative format that combines the power of video with the ability to drive…

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