Daily News: Fake Listings, Brands Using Hyperlocal Targeting, Mobile Dominates Internet Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event? (October 16, 2017) GeoMarketing: “A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving out free burgers…

Details

Silenced by “free speech”

There’s a fundamental incongruency between being pro ‘free speech’ and operating a global social network for civil public discussion. Twitter is struggling with it. Facebook is struggling with it too. And it can’t be solved by a little more transparency or by hoping average citizens will do the right thing. The principle of free speech…

Details

Google Photos gets more pet-friendly

If you’re a pet owner who uses Google Photos, you’ve probably typed in “dog” or “cat” before in order to surface photos of your furry pal – like anytime someone asks you about your pet, for example, which clearly means they would like to see a picture of Mr. Fluffypants. Today, Google is introducing an…

Details

« Le cadre juridique incertain entrave la croissance des plates-formes numériques françaises »

Dans une tribune au  » Monde, Edouard Dumortier (AlloVoisins), François-Michel Lambert (député LREM) et Emile Meunier (avocat), proposent que la loi de finance 2018 fixe un seuil de 7 000 euros par an en deçà duquel l’échange de biens et services sur les plates-formes collaboratives ne serait pas considéré comme une activité professionnelle. Source:: Le…

Details