The 5 hard truths about user generated content

Running a #hashtag campaign for earned UGC is is a bit like running a marathon but stopping 100 feet before the finish line. When you spend every waking moment for the past two years thinking about user-generated content as it relates to customer engagement, you start to look at the world a little differently. For…

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Synthesising Design Deliverables: Borrowing from Jazz Improvisation

Following the buzz around design thinking methods, consumer and consulting companies are buying design agencies with service design practices, trained consultants and in-house resources. On the other hand, companies like IBM and Pinterest have already become design-first enterprises. Both scenarios—being either early or late to the design thinking party—present the same potential drawback. After the…

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Stimuler la créativité en entreprise, tout un art !

Le monde entrepreneurial est souvent critiqué pour son immobilisme, son organisation hiérarchique et linéaire. Pourtant, l’entreprise est l’un des principaux acteurs de l’innovation. En matière de développement de la créativité, l’art aurait beaucoup à apprendre à l’entreprise. Quelle est l’essence de l’entreprise sinon l’organisation sociale de la créativité ? Comme l’artiste, elle crée de nouveaux…

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