Daily News: Digital Video for Brands, Doddle Launches in US, Record-Breaking Online Holiday Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Premium non-skippable video can offer brands stronger messaging opportunities, new study finds (January 15, 2019) The Drum: “Digital video is a strong driver of brand awareness but must be tailored to its environment for…

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Doogee is launching a modular rugged smartphone

The week following CES is probably as good a time as any to launch a Kickstarter campaign for your strange new smartphone. After all, a company like Doogee’s going to have difficulty rising above the din during a CES or MWC, even with an idea as interesting as the rugged, modular S90. The Chinese manufacturer…

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Faire les soldes dans les boutiques suisses

L’une des périodes que certains consommateurs suisses attendent le plus, c’est bien entendu celle des soldes. On y trouve en effet a priori tout ce que l’on souhaite s’acheter mais on le paye moins cher, c’est le principe. Bien sûr on ne trouve pas de produits récents, mais dans la règle ce sont plutôt les…

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