These excerpts are from a sample chapter from Erika Hall’s book Just Enough Research. 2013, A Book Apart.
Chapter 8: Analysis and Models
Qualitative analysis can seem like a mysterious process. A group of people enters a conference room with interview notes and stickies and emerges with recommendations for creating or changing the functionality or interface of a system.
For us humans, this is actually the most natural thing possible. We’re social creatures and pattern-recognition machines. Getting people together to analyze qualitative data is like throwing a party for our brains. Once you start, you’ll get hooked. Read More
Source:: UX matters