We’re in the process of digging into the video vault from last year’s Tech Adoption Summit, held November 7 at a tiny, quirky venue in San Francisco’s Mission District. It was a packed day spent geeking out on the things that drive the small-business SaaS industry — creating compelling brands and customer experiences, building great products, and scaling customer acquisition.
One of the highest-rated and most cited sessions featured Adam Blake, CMO of ThriveHive, a Boston-based provider of SaaS-based digital marketing products for SMBs.
Adam’s thesis is that product-based marketers perform better than their non-product based peers, and product-driven customer acquisition is the key to managing ever-rising customer acquisition costs.
“The elephant in the room is that customer acquisition costs have gone up dramatically,” Blake said. He added that costs are up more than 50%, for both B2B and B2C companies.
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Source:: Local Search Insider