If you break user research down to its essential steps—watching people perform their tasks and interviewing them—it sounds deceptively easy. However, as anyone who has conducted user research knows, it involves much more than that, and it’s a lot harder than it looks. In this two-part column, I’ll discuss some of the biggest mistakes people make when planning and conducting user research and how to avoid them.
Conducting General User Research Without Any Focus
If you have all the time and money in the world, embarking on a user-research study with the vague goal of learning about a product’s users is a fine idea. However, in the real world, you’ll rarely have the luxury to pursue such broad, undefined user-research goals. So, unless you have a lot of time, money, and a limitless number of participants, doing general, unfocused research produces general, unfocused findings. Such research rarely elicits enough information to draw useful conclusions. Read More
Source:: UX matters